Editorial Lead

If modern wellbeing were redesigned from scratch, it wouldn't live in a GP's office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That's what we're building at Healf. An ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world's most effective products across EAT, MOVE, MIND, and SLEEP, and we're just getting started.

We combine culture-shaping storytelling, cutting-edge health tech (like our new blood testing platform, Healf Zone), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent, we're scaling fast, and redefining how the world shops and lives well.

At Healf, we're not just a company, we're a movement. Founded by two brothers whose own wellbeing journeys inspired our mission to empower others, Healf is built on grit, determination, and a shared understanding of the power of wellbeing.

Our culture is grounded in The Healf Standard—five principles that define how we work and win:

• We Work Harder Than Anyone Else: Building something that improves lives takes long hours, grit, and sacrifice, but we thrive on it. We all feel energised by what we're building.

• Never Settle: We challenge the status quo and push ourselves to be better every day. We never settle for mediocrity or the idea that something can't be done.

• Obsession Over Talent: Talent alone isn't enough—relentless curiosity and a drive to grow set us apart.

• The Healf Lifestyle: We live what we preach—our personal commitment to wellbeing fuels our professional productivity.

• Stronger Together: Everyone owns their lane, but we run as a unit.

With Healf Zone on the horizon, we're entering the next phase of our journey: closing the loop on health with personalised, preventative care that unlocks longevity and optimised wellbeing. This is your chance to help build something that's not only extraordinary, but a first of its kind.

Healf is hiring a full-time Editorial Lead to own and deliver a bold, high-performing content engine. This person will sit at the intersection of search-optimised, best-answer-on-the-Internet content and brand-rich storytelling across email, social, and site copy. You'll be the editorial leader responsible for scaling high-impact, high-quality content that drives traffic, conversions, and loyalty to Healf. This is an intense, rewarding role for someone who thrives on owning ambitious goals, and delivering impactful results.

• Own and create content across The Healf Source — writing best-in-class articles (6–10 per month), curated product roundups, and science-backed deep dives that convert new customers and empower wellbeing through education.

• Drive editorial strategy — help plan and lead the execution of our monthly content roadmap, bringing fresh and creative ideas, conversion-focused angles, and trend-driven wellbeing insights that keep Healf culturally relevant.

• Write and edit with attention to detail and precision — from long-form features to multiple weekly newsletters, social copy, and product storytelling — championing Healf's distinctive voice and ensuring every word builds trust and loyalty.

• Work with contributing writers (technical and editorial) and experts to ensure content is produced, edited, and optimised on schedule.

• Partner with our SEO agency to ensure content is both optimised and authentically on brand.

• Coordinate across teams (growth, curation, analytics, product, partnerships, etc.) to ensure content ladders into broader brand and performance goals.

• Collaborate with industry thought leaders and renowned brands to produce exciting content that sets Healf apart in the industry.

• Use data to iterate and improve, optimising for conversion, engagement, and subscriber retention — always raising the bar.

• Proven experience leading editorial teams and projects, ideally with deep experience in wellness, science-backed consumer products, and/or high-end fitness.

• A genuine and obvious love of health, wellness, and science-backed clarity, as well as robust knowledge of our brands. This is crucial to success in this role.

• Deep understanding of how to craft impactful content, leveraging both storytelling and SEO, with a strong portfolio of content to prove it.

• Experience managing complex content calendars, cross-functional stakeholders, and delivering on ambitious goals.

• Proven results driving measurable impact through engagement, traffic, conversions, and audience growth.

• A knack for social-first copy that connects, inspires, and hones Healf's unique voice.

• Comfortable working scrappily and at startup pace, willing to put in the (long) hours and own the results.

• Strong judgment and taste. You're discerning about what belongs on the internet and what feels on brand

• A strong ability to produce results while balancing conversion-led and on-brand content.

• Experience with (and strong network of) best-in-class editorial freelancers.

• UK-based is a big plus, but not required.

• Bonus points if you've worked with AI tools to streamline editorial work.

• Do your life's best work: Build something that matters, with a team that moves fast and aims high

• Surround yourself with A+ talent: You'll work with high-performers who care deeply and raise the standard every day

• Be a builder: This isn't a cog-in-the-machine role. You'll help shape our voice, culture, and growth

• Wellbeing is the lifestyle: From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

• Premium Wellhub Membership: Unlimited entry to 1000's of gym, yoga, & fitness studio

• Exclusive Healf Perks: 50% off all Healf products plus discounted Healf Zone blood testing.

• Nest Pension: Secure your future with our pension contributions.

• Flexible Time Off: Take the time you need, when you need it.

• Wellbeing-Focused Workspace: Incredible Hammersmith office with great natural lighting

• Team Connection: Annual company-wide retreat to recharge and bond.