Director of Sales and Marketing
2 months ago
Director of Sales and Marketing - Brighton
Our Client is searching for a dynamic and proactive Director of Sales & Marketing to join their esteemed team. This role is critical in driving the sales potential and executing a robust marketing strategy for a new opening in Brighton City centre.
Key Responsibilities:
* Manage day-to-day operations of the sales and marketing functions to ensure maximum revenue and profitability.
* Provide the highest level of sales service to potential and existing clients.
* Coach and develop the sales and marketing team to drive revenues across all market segments.
* Conduct lead generation, face-to-face meetings, contracting, rate negotiations, site inspections, and attend trade shows and sales trips.
* Represent the hotel at sales meetings and events.
* Develop and nurture relationships with key national and global clients through ongoing account management.
* Strategically manage local and global corporate accounts, examining the hotel’s positioning and suitability to client needs.
* Monitor corporate accounts and take necessary actions to address any decreases in production.
* Identify and manage Corporate and Consortia RFPs to ensure maximum inclusion for the hotel.
* Analyze GDS production reports and intelligence information to develop this business channel.
* Drive meeting and conference business through relationships with conference agencies, both national and international.
* Contribute to the hotel’s pricing strategy and forecasting with the General Manager and Revenue Manager.
* Utilize CRM systems to update client databases and measure KPIs.
* Conduct regular competitor analysis and monitor market developments.
* Write quarterly activity plans to create focus and adapt activities to support business needs.
* Manage the annual Local Sales & Marketing Budget and collaborate with Group Marketing on advertising and promotional campaigns.
* Support F&B team with necessary sales and marketing activities.
* Manage online marketing and the brand website, driving direct customer sales.
Requirements:
* Minimum 3 years of experience in a similar position within hotels or a customer service environment.
* Excellent organizational and planning skills.
* Effective communication and strong leadership abilities.
* Commercially aware with strong analytical skills to understand business indicators and competitive trends.
* Sales-focused and results-driven.
What We Offer:
* Competitive salary with performance-based incentives.
* Comprehensive benefits package, including healthcare and pension plans.
* Opportunities for personal and professional development.
* A supportive and dynamic work environment.
Legal Requirements:
Applicants must meet the legal requirements to work in the United Kingdom.
For more information please contact Julia Marshall
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