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Marketing Executive

2 months ago

stroud, United Kingdom Ecotricity Full time
Job Description

About The Role


This role is about helping us grow our customer base, and keeping existing customers loyal, whilst saving the planet.


This role will provide support to our broad in-house marketing team, from email and CRM, to content, insights and analysis, events and social media. The role will be adaptable to all areas of marketing but with a large focus on CRM and supporting our CRM Marketing Manager. You’ll be liaising with multiple people across marketing and sales, to make sure a piece of work is completed quickly and correctly, with the perfect customer experience in mind.


What you will do…


  • Support the creation and delivery of email marketing campaigns to drive growth and keep our existing customer base loyal.
  • Support the CRM Marketing Manager with building automated email journeys in Marketing Cloud to enhance the in-life experience of our customers.
  • Manage content updates to the Ecotricity website including uploading blogs and making changes to existing content pages.
  • Support our B2C Marketing Manager with event organisation and partnership activity
  • Work on SEO improvements to the Ecotricity website to improve our search engine rankings.
  • You’ll monitor brand health metrics in YouGov and present on your findings every quarter to the rest of the marketing team.
  • Report on campaign performance and track KPIs. Monitor budget spend and work with the Insights Manager to make improvements to our PowerBI dashboards.
  • Support with the creation of PPC campaigns on an ad hoc basis.
  • Support the Marketing team and channel owners with their campaign needs.
  • Coordinate with various stakeholders within the team and across the business to get tasks across the line.
  • Administrative tasks: create purchase orders and manage invoices for the marketing team. Create source codes for campaign tracking.
  • Manage relationships with external suppliers for print and digital advertising opportunities.
  • Adapt to the daily needs of the business, supporting senior management in the marketing team on other projects.



About You


You’ll already have some general marketing knowledge, with perhaps 1-2 years’ experience in a marketing administration or assistant role. You’ll be digitally savvy, with some experience in data insights and reporting, have the ability to juggle multiple tasks and have a “can-do” attitude. This is the perfect opportunity for someone who is looking to develop their marketing skills and experience across a wide range of tasks - being motivated to learn and do more is key. You’ll need to be energetic and enthusiastic, and able to contribute new ideas.


Ultimately, you’ll be seeking a role where you can have a direct impact on both business growth and the wider environment, while also developing your skills and experience.


The detail about you…


  • You’ll already have been in a marketing role for 1 – 2 years, or have some marketing knowledge.
  • You’ll have a keen eye for detail.
  • You’ll have experience creating and sending email marketing campaigns.
  • You’ll be completely adaptable from one minute to the next and enjoy working in a changing environment
  • You’ll enjoy working with data and analysing results to draw conclusions and provide recommendations.
  • Highly organised, with the ability to respond to priorities and juggle multiple tasks.
  • You’ll have experience working effectively with multiple teams to deliver activity.
  • 'Can do' attitude and the ability to work independently and seamlessly with colleagues from different areas of the business.
  • Curious, innovative, enthusiastic and with the ability to see another way of doing things.
  • Confident in presenting ideas and concepts to individuals and groups.
  • You’ll be receptive to others’ ideas and come up with your own too.
  • Computer literate, good numeracy & written skills.
  • You’ll have a commitment and passion for sustainability and saving the planet.



Desirable


  • Educated to bachelors or associate degree
  • YouGov experience.
  • PowerBI knowledge.
  • Experience using content management systems such as Contentful to upload web content.
  • Experience editing HTML and an understanding of email platforms such as Salesforce Marketing Cloud.
  • SEO knowledge.
  • Some knowledge of print and digital advertising.



About Us


What's in it for you...


Healthcare plan, life assurance and generous pension contribution

Volunteering day

Hybrid working

Various company discounts (including shops, gym, days out and events)

Holiday of 25 days (plus bank holidays) & ability to buy/sell days

Cycle to work scheme, car pooling and onsite parking available


As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025


Flexibility statement


The fast moving nature of the company's business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it's people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.


Ecotricity is Britain's greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.


We don't just supply green energy, we use the money from our customers' bills to make it ourselves too- we build windmills and sun parks in Britain. We call this 'bills in to mills'. In 2021, we started work on building two new solar parks, and now, in 2023, we're bringing geothermal energy to our customers' fuel mix, a first in the UK. We're also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.


We don't just focus on energy though- we built Electric Highways, Britain's leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain's greenest mobile phone service, Ecotalk.


Ecotricity is an equal opportunities employer and is committed to providing equality for all.