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Senior Consumer Growth Manager

1 month ago

London, Greater London, United Kingdom FreshMinds Talent Full time

A global delivery app is seeking a seasoned Consumer Growth Manager to join their team as a maternity cover. The ideal candidate will be responsible for driving consumer growth through strategic marketing campaigns, promotions, and data analysis.

The Consumer Growth team is focused on ensuring a seamless experience for app users, encouraging higher engagement through various tools and tactics. The successful candidate will have a deep understanding of marketing, merchandising, and insight, with a strong focus on data-driven decision making.

Key responsibilities include:

  • Developing and executing marketing campaigns across different formats, including email, CRM, and in-app promotions
  • Analyzing and tracking performance over time, making data-driven edits and changes to tactics
  • Creating in-app merchandising strategies for shops' layout and seasonal promotions
  • Representing the voice of the customer and collaborating with Product teams on new developments

Requirements:

  • Minimum 5 years of work experience in Marketing and Merchandising roles
  • Experience working in a tech company, preferably an app-based business
  • FMCG product experience is beneficial