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IoT Connectivity Portfolio Marketing Lead

1 month ago

London, Greater London, United Kingdom Vodafone Full time
About the Role

We are seeking a seasoned Marketing professional to join our team as a Portfolio Marketing Manager for IoT Connectivity. As a key member of our Global Marketing organization, you will be responsible for driving product success through strategic positioning, messaging and external content that resonates with our target audiences.

Responsibilities
  • Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios
  • Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases
  • Identifying our 'right to win' and 'right to play' through detailed a knowledge of customers, competitors and the industry
  • Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration
Requirements
  • Expert working knowledge of technology product marketing
  • In-depth understanding of the global IoT Connectivity market, opportunities, key players and future trends
  • An understanding of buying segments, audiences, their needs and buying journeys
  • Experience in building marketing content aligned to buyer needs

The successful candidate must have a passion for security, prior experience in technical/product marketing, ideally in the IoT industry, and understand the needs and challenges faced by IoT buyers. A yearly bonus of 10% and excellent benefits package is offered.