IoT Connectivity Portfolio Marketing Lead
5 hours ago
We are seeking a seasoned Marketing professional to join our team as a Portfolio Marketing Manager for IoT Connectivity. As a key member of our Global Marketing organization, you will be responsible for driving product success through strategic positioning, messaging and external content that resonates with our target audiences.
Responsibilities- Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios
- Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases
- Identifying our 'right to win' and 'right to play' through detailed a knowledge of customers, competitors and the industry
- Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration
- Expert working knowledge of technology product marketing
- In-depth understanding of the global IoT Connectivity market, opportunities, key players and future trends
- An understanding of buying segments, audiences, their needs and buying journeys
- Experience in building marketing content aligned to buyer needs
The successful candidate must have a passion for security, prior experience in technical/product marketing, ideally in the IoT industry, and understand the needs and challenges faced by IoT buyers. A yearly bonus of 10% and excellent benefits package is offered.
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IoT Portfolio Marketing Lead
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London, Greater London, United Kingdom Vodafone Full timeJob Title: IoT Portfolio Marketing LeadAt Vodafone, we are seeking an experienced IoT Portfolio Marketing Lead to drive the strategic positioning, messaging, and content for our Global IoT Connectivity portfolios. The successful candidate will be passionate about security and have prior experience in technical/product marketing, ideally in the IoT...
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Portfolio Marketing Manager IoT Connectivity
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