Luxury Digital Marketing Executive

16 hours ago


Saint Andrews, Fife, United Kingdom Accor Hotels Full time

Job Description:

We are looking for a talented E-Commerce and Digital Marketing Specialist to join our team at Fairmont St Andrews. As a key member of the marketing team, you will be responsible for driving the hotel's digital marketing strategy, leveraging your expertise in e-commerce, social media, and email marketing to deliver exceptional results.

About Us:

Fairmont St Andrews is a 5-star luxury hotel located in Scotland, offering world-class amenities and services. Our hotel is part of the Accor Hotels group, one of the largest hotel chains in the world.

Key Responsibilities:

  • Leverage digital marketing expertise to drive the hotel's e-commerce strategy, including product optimization, pricing, and promotion.
  • Develop and execute social media campaigns, creating engaging content that resonates with our target audience.
  • Analyze and report on web performance, including direct and indirect channels.
  • Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Ensure the hotel's presence across key social platforms, producing high-quality content.
  • Monitor and assist in ensuring rate parity throughout all distribution channels.
  • Manage the hotel's online reputation through regular monitoring and review of competitor set.
  • Identify trends and insights, optimizing spend and performance based on findings.
  • Brainstorm new and creative growth strategies to drive business forward.
  • Collaborate with agencies and other vendor partners to achieve shared goals.

Qualifications and Requirements:

  • A minimum of 5 years' experience in E-Commerce / Digital Marketing in Hospitality or Retail.
  • A degree in Hospitality Management or Marketing and Communications.
  • Strong understanding of current digital marketing concepts, strategy, and best practice.
  • Excellent Presentation and customer relationship skills.
  • Experience in SEA and SEO.
  • Innovative approach to work.
  • Eligible to live and work in the UK.

Benefits and Perks:

  • 50% off dining in our Food and Beverage outlets.
  • Employee rates for Spa treatments and green fees.
  • Access to gym and pool services.
  • Growth opportunities.
  • On-the-job training.

Salary: £55,000 - £65,000 per annum.



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