Digital Marketing Manager Luxury Hotel
5 days ago
Job Summary:
We are seeking a highly skilled Digital Marketing Manager to join our team at Accor Hotels. The successful candidate will be responsible for developing and executing the hotel's digital marketing strategy, including e-commerce, social media, email marketing, and more.
About Us:
Fairmont St Andrews is a 5-star luxury hotel located in Scotland, offering world-class amenities and services. Our hotel is part of the Accor Hotels group, one of the largest hotel chains in the world.
Key Responsibilities:
- Develop and execute the hotel's digital marketing strategy, including e-commerce, social media, email marketing, and more.
- Build and maintain relationships with key stakeholders, including the marketing and communications team, sales team, revenue management team, and PR team.
- Analyze and report on web performance, including direct and indirect channels.
- Measure and report on the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
- Ensure the hotel's presence across key social platforms, producing high-quality content.
- Monitor and assist in ensuring rate parity throughout all distribution channels.
- Manage the hotel's online reputation through regular monitoring and review of competitor set.
- Identify trends and insights, optimizing spend and performance based on findings.
- Brainstorm new and creative growth strategies to drive business forward.
- Collaborate with agencies and other vendor partners to achieve shared goals.
Qualifications and Requirements:
- A minimum of 5 years' experience in E-Commerce / Digital Marketing in Hospitality or Retail.
- A degree in Hospitality Management or Marketing and Communications.
- Strong understanding of current digital marketing concepts, strategy, and best practice.
- Excellent Presentation and customer relationship skills.
- Experience in SEA and SEO.
- Innovative approach to work.
- Eligible to live and work in the UK.
Benefits and Perks:
- 50% off dining in our Food and Beverage outlets.
- Employee rates for Spa treatments and green fees.
- Access to gym and pool services.
- Growth opportunities.
- On-the-job training.
Salary: £55,000 - £65,000 per annum.
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