Digital Transformation Specialist

3 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

We're looking for a talented individual to join our team as a Digital Journeys Optimisation Executive. This role will support the implementation of the online conversion rate strategy for Halfords digital, with specific focus on identifying and reporting on optimisation opportunities in key journeys, NPS & Never Miss A Customer friction points, and wider Group Services journeys on halfords.com.

The successful candidate will work closely with all functions within the Digital, Customer and Trading teams to ensure that the priority opportunities are being analysed and maximised through the Optimisation process.

Key Responsibilities:

  • Support the delivery of the Optimisation strategy, driving the key measure / KPIs.
  • Identify and drive the implementation of initiatives to continually increase customer satisfaction, conversion rates, service attachment rates and average basket value.
  • Maintain the team's focus on Optimisation through the regular delivery of insights / opportunities, removing any obstacles in the way of progress.
  • Ensure that all Group Digital business decisions are based on sound data analysis, steering focus to the areas of maximum opportunity and biggest customer impacts.
  • Remain up to date with latest tools and best practices in Conversion Rate Optimization, eCommerce and Digital.
  • Form a strong working relationship with eCommerce and CX & UX Teams, to ensure that all stakeholders are up to date with areas of focus, blockers, and findings.
  • Work closely with the Merchandising and Optimisation teams to ensure that priority customers journeys are consistently reviews and website changes are thoroughly tested.

Key Skills:

  • Background in data analysis and the delivery of initiatives to improve key KPIs.
  • Previous use of behavioral tools involving heatmapping, journey mapping and recorded sessions (e.g. ContentSquare).
  • Some experience of analytics tools within the Google Suite (GA4, Data Studio, BigQuery, etc.).
  • Deep understanding and experience of key elements that impact conversation e.g. customer journey management, website personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
  • Strong business acumen and good level of commercial awareness.
  • Very good stakeholder management and communication skills.
  • Able to inspire and influence teams and senior management alike.

We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

  • Digital Transformation Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Harnham Full time £35,000 - £40,000

    CRO Specialist Role OverviewAre you a digital transformation specialist looking for a new challenge? We have an exciting opportunity for a CRO Specialist to join our team at Harnham.This role involves working on innovative digital projects, ideating, executing and analysing split tests using Webtrends Optimize, across a range of digital platforms. You will...

  • **Digital Transformation Specialist**

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Workforce Staffing Ltd Full time

    About the RoleAs a key member of our team, you will be responsible for driving digital transformation initiatives across the organization. Your primary focus will be on improving business processes and developing strategies to enhance efficiency and productivity.Key ResponsibilitiesLead digital transformation projects, collaborating with cross-functional...

  • Digital Transformation Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Transformation Analyst

    2 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling...

  • Digital Merchandising Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to create a seamless customer journey through innovative digital solutions. As a specialist retailer, we strive to provide an integrated service experience that meets the evolving needs of our customers. By leveraging customer-driven insights and data analysis, we aim to foster customer loyalty and drive business...

  • Digital Transformation Analyst

    3 days ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, we are driven by a mission to inspire and support a lifetime of motoring and cycling. Our vision is to lead the market through customer-driven innovation, delivering a unique and convenient service experience that fosters customer loyalty.We operate at the heart of the action, working closely with every other area of our business to...

  • Digital Conversion Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Harnham Full time £35,000 - £40,000

    CRO Specialist RoleRedditch (Hybrid – 3x Days a Week)£35,000-£40,000About the CompanyHarnham is a well-known retailer offering a great opportunity for an ambitious CRO Specialist looking for a new challenge. If you want to work on innovative digital projects for a fast-growing company, this is the role for you.About the RoleIn this CRO Specialist...

  • Digital Marketing Specialist

    1 week ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, our mission is to drive customer loyalty and growth through innovative digital marketing solutions. As a specialist retailer, we strive to lead the market by leveraging data-driven insights and industry trends.We are dedicated to providing our customers with an exceptional service experience, from e-bike and electric vehicle servicing to...

  • Digital Conversion Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Harnham Full time

    CRO Specialist OpportunityJoin Harnham as a CRO Specialist and take on a role that encompasses the full lifecycle of conversion rate optimisation. About the RoleIn this challenging and rewarding position as a CRO Specialist, you will have the chance to ideate, execute and analyse split tests using Webtrends Optimize, working across a range of digital...

  • Digital Merchandising Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Merchandising Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Marketing Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsHalfords is a leading specialist retailer, driven by customer innovation and a distinct product range. We aim to inspire and support a lifetime of motoring and cycling through integrated services, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep...

  • Digital Journeys Optimisation Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usHalfords is a specialist retailer that leads the market through customer-driven innovation and a distinct product range. We provide our customers with an integrated, unique, and convenient service experience.Our teams at the Redditch Support Centre work closely with every other area of our business, playing a key role in our success and growth. We...

  • Digital Conversion Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Harnham Full time

    Job DescriptionCRO Specialist role available at Harnham, a well-known retailer, for an ambitious individual looking for a new challenge. This is a great opportunity to work on innovative digital projects for a fast-growing company.The RoleIn this position, you'll have the chance to ideate, execute and analyse split tests using Webtrends Optimize, working...

  • Digital Retail Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About HalfordsAt Halfords, our mission is to provide an exceptional customer experience through innovative solutions and a unique product range. As a specialist retailer, we strive to stay ahead in the market through customer-driven innovation and a distinct approach. We're committed to offering our customers a seamless, integrated, and convenient service...

  • Digital Marketing Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About HalfordsWe're a specialist retailer with a mission to inspire and support a lifetime of motoring and cycling. Our focus is on customer-driven innovation and a distinct product range.Our Redditch Support Centre plays a key role in our success and growth, working closely with every other area of the business.We're looking for an SEO Executive to join our...

  • Digital Marketing Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About HalfordsWe're a specialist retailer with a passion for inspiring and supporting a lifetime of motoring and cycling. Our mission is to lead the market through customer-driven innovation and a distinct product range. We're dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle...

  • Digital Marketing Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Marketing Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Marketing Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...