Digital Journeys Optimisation Specialist

3 weeks ago


Redditch, Worcestershire, United Kingdom Halfords Full time

About us

Halfords is a specialist retailer that leads the market through customer-driven innovation and a distinct product range. We provide our customers with an integrated, unique, and convenient service experience.

Our teams at the Redditch Support Centre work closely with every other area of our business, playing a key role in our success and growth. We strive to foster customer loyalty by offering compelling reasons to keep coming back to our stores.

About the role

The Digital Journeys Optimisation Specialist will support the implementation of the online conversion rate strategy for Halfords digital. This involves identifying and reporting on optimisation opportunities in key journeys, NPS & Never Miss A Customer friction points, and wider Group Services journeys on halfords.com.

You will work closely with all functions within the Digital, Customer and Trading teams to ensure that the priority opportunities are being analysed and maximised through the Optimisation process.

Key Responsibilities

  1. Drive the implementation of initiatives to continually increase customer satisfaction, conversion rates, service attachment rates and average basket value.
  2. Maintain the team's focus on Optimisation through the regular delivery of insights / opportunities, removing any obstacles in the way of progress.
  3. Ensure that all Group Digital business decisions are based on sound data analysis, steering focus to the areas of maximum opportunity and biggest customer impacts.

Key Skills

  1. Background in data analysis and the delivery of initiatives to improve key KPIs.
  2. Strong business acumen and good level of commercial awareness.
  3. Very good stakeholder management and communication skills.

We are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.



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