Digital Journey Optimisation Strategist

1 week ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About Us

Halfords is a leading specialist retailer, dedicated to providing an integrated and convenient service experience for its customers. Our mission is to inspire and support a lifetime of motoring and cycling.

We're looking for a talented Digital Journey Optimisation Strategist to join our team at our Redditch Support Centre. As a key member of our digital team, you will play a crucial role in driving the online conversion rate strategy for Halfords digital, focusing on identifying and reporting optimisation opportunities in key journeys, NPS & Never Miss A Customer friction points, and wider Group Services journeys on halfords.com.

Main Responsibilities:

  • Drove by data analysis, deliver insights and opportunities to improve customer satisfaction, conversion rates, service attachment rates, and average basket value.
  • Maintained the team's focus on optimisation through regular delivery of insights and removing obstacles to progress.
  • Ensured all Group Digital business decisions were based on sound data analysis, steering focus to areas of maximum opportunity and biggest customer impacts.
  • Stayed up-to-date with the latest tools and best practices in Conversion Rate Optimization, eCommerce, and Digital.
  • Formed strong working relationships with eCommerce and CX & UX Teams, ensuring stakeholders were informed about areas of focus, blockers, and findings.
  • Worked closely with Merchandising and Optimisation teams to ensure priority customer journeys were consistently reviewed and website changes were thoroughly tested.

About You:

  • A background in data analysis, delivering initiatives to improve key KPIs.
  • Previous use of behavioural tools involving heatmapping, journey mapping, and recorded sessions (e.g. ContentSquare).
  • Some experience of analytics tools within the Google Suite (GA4, Data Studio, BigQuery, etc.).
  • A deep understanding and experience of key elements impacting conversation, including customer journey management, website personalisation, online merchandising, A/B and multi testing, customer segmentation, basket abandonment analysis, competitors benchmarking, etc.
  • Strong business acumen and good commercial awareness.
  • Very good stakeholder management and communication skills.
  • Able to inspire and influence teams and senior management alike.

Your Benefits:

  • An estimated annual salary of £55,000 - £65,000 depending on experience.
  • Ongoing training and development opportunities.
  • A dynamic and fast-paced working environment where expertise and focus take people far.
  • The chance to work with a leading specialist retailer and contribute to its success and growth.
  • A commitment to creating an inclusive workplace for colleagues, being an equal opportunities employer and proud to welcome applications from all backgrounds and embracing diversity within the company.

  • Digital Journeys Optimisation Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usHalfords is a specialist retailer that leads the market through customer-driven innovation and a distinct product range. We provide our customers with an integrated, unique, and convenient service experience.Our teams at the Redditch Support Centre work closely with every other area of our business, playing a key role in our success and growth. We...

  • Digital Content Strategist

    5 days ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range.We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Transformation Analyst

    5 days ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About UsAt Halfords, we are driven by a mission to inspire and support a lifetime of motoring and cycling. Our vision is to lead the market through customer-driven innovation, delivering a unique and convenient service experience that fosters customer loyalty.We operate at the heart of the action, working closely with every other area of our business to...

  • Digital Transformation Analyst

    2 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling...

  • Digital Transformation Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Transformation Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Merchandising Lead

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Chief Digital Merchandising Officer

    7 days ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About HalfordsWe are an equal opportunities employer and committed to creating an inclusive workplace for our colleagues. Our vision is to provide customers with a seamless online experience.The Chief Digital Merchandising Officer will play a key role in defining and implementing the Online Retail Merchandising strategy across halfords.com products and...

  • Digital Merchandising Manager

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Senior Digital Product Specialist

    3 days ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About the RoleWe are seeking a skilled Digital Merchandiser to join our team at Halfords. As a key member of our Digital Merchandising team, you will play a vital role in driving sales and enhancing the customer experience on our e-commerce platform.In this dynamic and fast-paced environment, you will work collaboratively with various teams, including...

  • Digital Merchandising Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Merchandising Specialist

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Retail Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About HalfordsAt Halfords, our mission is to provide an exceptional customer experience through innovative solutions and a unique product range. As a specialist retailer, we strive to stay ahead in the market through customer-driven innovation and a distinct approach. We're committed to offering our customers a seamless, integrated, and convenient service...

  • Digital Merchandising Manager

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Merchandising Manager

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to...

  • Digital Merchandising Manager

    1 month ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    Job OverviewHalfords is seeking a Digital Merchandising Manager to join our eCommerce team. As a key figure in this role, you will be responsible for the effective management and implementation of the Online Services strategy on halfords.com and National.co.uk sites.Key ResponsibilitiesDevelop and implement a detailed Merchandising plan to maximise customer...

  • Digital Merchandising Coordinator

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Pertemps Bond Full time

    Digital Merchandising Assistant Job DescriptionWe are seeking a skilled Digital Merchandising Assistant to support a 3-month project in Redditch. The successful candidate will be responsible for driving revenues and delivering growth within certain categories and increasing market share. This is an exciting opportunity to be part of a high-profile project...

  • Digital Merchandising Specialist

    3 weeks ago

    Redditch, Worcestershire, United Kingdom Halfords Full time

    About usAt Halfords, our mission is to create a seamless customer journey through innovative digital solutions. As a specialist retailer, we strive to provide an integrated service experience that meets the evolving needs of our customers. By leveraging customer-driven insights and data analysis, we aim to foster customer loyalty and drive business...

  • Digital Merchandising Coordinator

    4 weeks ago

    Redditch, Worcestershire, United Kingdom Pertemps Bond Full time

    Digital Merchandising AssistantWe are seeking a highly skilled Digital Merchandising Assistant to support a 3-month project driving revenues and delivering growth within certain categories and increasing market share.The successful candidate will work closely with other departments, managing internal stakeholders and collaborating with Customer, Marketing,...

  • Digital Marketing Strategist

    5 days ago

    Redditch, Worcestershire, United Kingdom AYBL Full time

    We are AYBL, a fast-growing activewear brand with a passion for fitness. As one of the most iconic brands worldwide, we're committed to providing high-quality, affordable activewear that combines comfort, confidence, and style. Our mission is to unite people through their love for fitness, and we strive to be the best in our field.About UsRanked number one...