Digital Merchandising Specialist

3 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

About the role

You will be responsible for the merchandising, promotional set up and on-going maintenance of specialist retail categories across halfords.com, ensuring they are live with the correct images, content, copy, and accurate attribution. The role will support in range set up and end-to-end journey optimisations, promotions whilst working hand in hand with category and marketing teams to drive optimal conversion, sales and enhance the customer journey.

Key Responsibilities

  • As a member of the Digital Merchandising team, you will be a point of Digital expertise in the selling of Retail specialist categories to grow orders on halfords.com and drive market share.
  • You will work collaboratively with Customer, Marketing, Optimisation and CRO teams to ensure retail products are set up with the correct attribution, images, copy are merchandised with excellence to drive optimal results.
  • Work closely with Buyers, Product teams, eCommerce teams focusing throughout on the customer journey and user experience and suggesting potential improvements through analysis and data insight.
  • Implement changes from the Digital Service strategy based on customer and competitive insights, brand strategy and eCommerce goals and initiatives.

Key Skills/Experience

  • Passionate about Digital
  • Passionate about the customer
  • Strong knowledge of online merchandising
  • Strong communication skills
  • Strong organizational skills and ability to meet deadlines, often while working independently
  • Strong attention to detail
  • Good analytical skills

We are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

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