Digital Marketing Specialist
3 weeks ago
About Halfords
We're a specialist retailer with a passion for inspiring and supporting a lifetime of motoring and cycling. Our mission is to lead the market through customer-driven innovation and a distinct product range. We're dedicated to providing our customers with an integrated, unique, and convenient service experience, from e-bike and electric vehicle servicing to on-demand solutions.
As a key player in our Redditch Support Centre, you'll work closely with every area of our business, putting you at the heart of the action and playing a crucial role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.
About the Role
The PPC Marketing Executive plays a vital role in implementing and reporting on digital marketing initiatives for the Halfords Group. This role reports into the Group Paid Search Manager and covers a range of digital marketing channels, including Paid Search and Affiliates.
This is an exciting opportunity within the marketing department, working to maximise ROI across our Paid Search channels. The PPC Marketing Executive will strive for excellence within each marketing channel by focussing on key projects and driving performance across Halfords Retail. They will be responsible for producing and circulating regular reporting with key stakeholders, including finance, product, and business owners.
Key Responsibilities
- Working closely with internal and external stakeholders to ensure that campaigns are planned using relevant data and analysis available.
- Managing Paid Search campaigns in line with channel best practice and internal KPIs across Google and Bing.
- Developing and supporting the growth of our affiliate programme, managing agency relationships and affiliate partners.
- Producing and sharing regular reporting with internal stakeholders to build understanding of channel performance and opportunities.
- Building strong relationships with external partners to share insight and ensure that agency partners are up to date on product and promotion information.
- Proactively monitoring industry developments and new digital marketing opportunities and initiatives.
Requirements
- Minimum of 1 year's experience working with Paid Search tools such as Google Ads.
- Ability to spot trends in data and identify opportunities to improve performance.
- Experience in producing and presenting digital marketing reports to summarise key learnings and insight.
- Experience working within a fast-paced marketing team.
- Foundational understanding of digital marketing channels.
- Keen analytical mindset and curiosity to learn about new marketing concepts and techniques.
- Ability to build strong relationships with internal and external stakeholders.
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