Digital Marketing Specialist

5 days ago


Redditch, Worcestershire, United Kingdom Gleeson Recruitment Group Full time

Role Overview

Gleeson Recruitment Group is seeking a motivated PPC Marketing Executive to join their dynamic retail support centre. As part of a fast-paced environment, you will work closely with the Group Paid Search Manager to manage Paid Search and Affiliate channels, driving ROI and supporting campaign planning.

Key Responsibilities

  • Collaborate with stakeholders to plan data-driven campaigns, ensuring alignment with internal KPIs.
  • Manage Paid Search campaigns on Google and Bing with agency partners, adhering to best practices.
  • Support the affiliate program, managing partnerships with top platforms to drive revenue growth.
  • Generate regular performance reports for finance, product, and other key teams, providing actionable insights.
  • Build relationships with external partners, sharing knowledge and ensuring campaigns remain current and effective.
  • Stay up-to-date with industry trends and digital marketing opportunities, applying this knowledge to drive business growth.

Requirements

  • At least 1 year of experience with Paid Search tools like Google Ads.
  • Analytical mindset with a strong eye for data trends and performance optimization.
  • Experience preparing digital marketing reports to communicate insights.
  • Foundational knowledge of digital channels and a curiosity to learn more.
  • Strong relationship-building skills and creative problem-solving abilities.


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