Digital Marketing Specialist

3 weeks ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About Us

Halfords is a leading specialist retailer, driven by customer innovation and a distinct product range. We aim to inspire and support a lifetime of motoring and cycling through integrated services, from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep returning to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The Role

Join the Performance Marketing team as an SEO Executive and play a vital role in improving the organic performance of Halfords.com and our group sites. As an analytically-minded team member, you will understand the power of digital marketing and have a desire to progress your career in SEO.

Key Responsibilities

  • Support day-to-day SEO activity and contribute to the development of our over-arching SEO strategy.
  • Collaborate with the wider teams on product launches, new page designs, and content production, ensuring SEO is a key consideration throughout.
  • Conduct regular site crawls using third-party tools (Screaming Frog & Lumar) and offer advice on on-page optimisation.
  • Identify technical SEO elements and issues that require fixing and resolving.
  • Develop and implement SEO knowledge, staying up-to-date with algorithm updates, search engine guidelines, and wider digital channels.
  • Work closely with content, merchandisers, and digital support to ensure content and digital initiatives have SEO consideration.
  • Conduct keyword research, monitor rankings, and report back on performance.

Requirements

  • At least 1-2 years SEO/digital marketing experience in an agency or in-house role.
  • Demonstrable experience in implementing SEO and undertaking SEO-based research.
  • A desire to learn more about SEO and become an expert in this area, with training and support provided.

Benefits

  • Opportunity to work with a leading specialist retailer and contribute to the company's growth and success.
  • Chance to develop your SEO skills and expertise, with training and support provided.
  • A dynamic and fast-paced working environment, with a focus on expertise and results.

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