Digital Marketing Strategist

6 days ago

Redditch, Worcestershire, United Kingdom Halfords Full time

About us

At Halfords, our mission is to inspire and support a lifetime of motoring and cycling. As a specialist retailer, we lead the market through customer-driven innovation and a distinct product range. We are dedicated to providing our customers with an integrated, unique, and convenient service experience—from e-bike and electric vehicle servicing to on-demand solutions. Our commitment is to foster customer loyalty by offering compelling reasons to keep coming back to our stores, ensuring a lifetime of motoring and cycling enjoyment.

The teams at our Support Centre work with every other area of our business, putting them at the heart of the action and playing a key role in our success and growth. Everyone brings their individual knowledge and experience to work every day, working as one team to keep things moving smoothly.

We are looking for someone who is confident, analytical and a natural communicator. A deep understanding of the complexities of digital marketing and how it fits into the overall marketing and digital mix are also essential.

Key Responsibilities

  • Formulating and delivering the digital marketing strategy across technical capability, content marketing, keyword targeting and outreach projects
    • Implement and management of digital marketing processes supported by a leading agency
      • Working cross functionally with Marketing, Digital, Trading and the Digital Agencies.
        • Effective leadership of our digital marketing agency team ensuring projects are delivered on time and drive uplifts in performance
          • Communicating back to the business on digital marketing performance and strategy progress
            • Managing the governance of digital marketing across a wide range of cross functional teams and Halfords.com
              • Report monthly on digital marketing performance to senior management teams

Skills & Experience

  • Strong understanding & passion for digital marketing and a proven track record in delivering results across all elements of digital marketing
  • Be up to date with the latest trends and best practices in digital marketing
  • Be at the forefront of digital marketing knowledge and actively participate in the digital marketing community
    • Constantly refine our digital marketing process and activities to ensure it remains market leading/cutting edge
      • Strong Technical and analytical experience (GA4)
        • Strong link building and content marketing experience

We are committed to creating an inclusive workplace for our colleagues. We're an equal opportunities employer and proud to welcome applications from all backgrounds and embrace diversity within our one Halfords Family.

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