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Marketing Officer

2 months ago

St Helens, United Kingdom BeTechnology Group Full time
Job Description

Company Overview

BeTechnology Group Limited is a small, family-run business seeking a dynamic and motivated Marketing Officer to join their team.

Main Responsibilities

  • Social Media Management: Develop and execute social media strategies to boost brand visibility and engagement.
  • Lead Generation: Identify and pursue new business opportunities across multiple channels to expand the client base.
  • Google My Business Management: Optimise and manage the Google My Business profile to improve online visibility and customer reviews.
  • SEO Enhancement: Implement SEO strategies to improve the website's search engine ranking and drive organic traffic.
  • Website Management: Update and maintain the company's WordPress website, ensuring that content is current, relevant, and SEO-optimised.
  • Content Creation: Create industry-related blogs to establish the company as a leader in their sector and engage the audience.
  • Email Marketing: Develop and execute email marketing campaigns to engage with both prospects and existing customers.
  • Customer Satisfaction Surveys: Design and distribute surveys to gather valuable feedback and assess customer satisfaction.
  • Upselling to Existing Customers: Identify opportunities to promote additional products or services to current clients.
  • Office Support: Assist with various administrative and marketing-related tasks as needed.

Requirements

  • Previous Marketing Experience: Previous marketing experience or education to a degree level in a marketing-related field.
  • Strong Communication Skills: Strong written and oral communication skills.
  • Social Media Proficiency: Previous experience and proficiency in social media platforms.
  • Content Creation Skills: Content creation skills - copywriting and visuals.
  • WordPress Experience: Ideally, you will have experience in WordPress.
  • Data Analysis: Ability to analyse data.