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Digital Marketing Assistant

2 months ago

St Helens, St. Helens, United Kingdom BeTechnology Group Full time
Marketing Officer

BeTechnology Group is seeking a highly motivated and dynamic Marketing Officer to join their team. As a Marketing Officer, you will be responsible for managing the company's social media presence, generating leads, improving SEO, maintaining the WordPress website, and contributing to content creation and office support.

Key Responsibilities:
  • Develop and execute social media strategies to boost brand visibility and engagement.
  • Optimise and manage the Google My Business profile to improve online visibility and customer reviews.
  • Implement SEO strategies to improve the website's search engine ranking and drive organic traffic.
  • Update and maintain the company's WordPress website, ensuring that content is current, relevant, and SEO-optimised.
  • Create industry-related blogs to establish the company as a leader in their sector and engage the audience.
  • Develop and execute email marketing campaigns to engage with both prospects and existing customers.
  • Design and distribute surveys to gather valuable feedback and assess customer satisfaction.
  • Assist with various administrative and marketing-related tasks as needed.
Requirements:
  • Previous marketing experience or education to a degree level in a marketing-related field.
  • Strong written and oral communication skills.
  • Previous experience and proficiency in social media platforms.
  • Content creation skills - copywriting and visuals.
  • Ideal experience in WordPress.
  • Ability to analyse data.

This role is ideal for someone looking to grow their marketing career in a supportive, family-oriented environment.