Content and Social Media Coordinator

1 week ago

Welwyn Garden City, Hertfordshire, United Kingdom Tesco Full time
About the Role
We are seeking a highly skilled Content and Social Media Assistant to join our UK Marketing team at Tesco. As a key member of our Food Editorial team, you will play a crucial role in developing and implementing food content across all social media platforms and editorial platforms. Your primary objective will be to increase presence and engagement, making this a fantastic opportunity to grow your experience in content creation, customer engagement, and social media marketing.

Key Responsibilities
  1. Manage internal briefs from planning to execution, overseeing the end-to-end process and bringing our brand tone of voice to life for customers by sharing helpful content, products, deals, and information, and supporting marketing campaigns by driving conversations and excitement with customers online through our social platforms.
  2. Engage with customers in a simple, honest, energetic, and human tone on social media platforms and surprise and delight them with proactive, personalized gifts that strengthen their relationship with Tesco.
  3. Assess customer behavior research, insights, and trends, and work with creative and media agencies to build content and marketing plans supporting campaigns and key customer moments.
  4. Use social listening tools to identify opportunities to engage with customers, uncover trending topics that Tesco can have a role in, and implement reactive, trend-led content that puts Tesco at the forefront of pop culture.
  5. Assess media plans and recommendations in line with brief objectives and platform opportunities.
  6. Oversee the production of bespoke content, working closely with our creative partners, from shoots through to fee.
  7. Provide ongoing analysis, key insights, and recommendations to optimize the performance of social media and streamline ways of working.
  8. Generate and nurture loyalty through creating and engaging with social media interactions through ongoing community management and proactively seeking out social opportunities.
  9. Work with other departments and peers around key campaigns to ensure our messages are consistent across multiple channels and relevant to the wider business.
  10. Continuously update the team on planned activities, results, competitor activity, and test & learn opportunities.
  11. Schedule and/or deploy social media posts across all platforms: TikTok, Meta, X, YouTube, Pinterest, Snapchat through our CMS system Sprout.
Requirements
  1. An understanding of content across a range of channels, particularly social media channels.
  2. An understanding of customer behaviors in the retail industry and how they've changed over time.
  3. A keen awareness of developments and trends within social media.
  4. A critical eye for reviewing creative content and copy.
  5. A relevant degree or social media/content experience.
What's in it for you
We're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here. We're a big business and we can offer a range of diverse full-time & part-time working patterns across our many business areas, which means that we can find something that works for you. We work in a more blended pattern - combining office and remote working. Our offices will continue to be where we connect, collaborate, and innovate. We're proud to have been accredited Disability Confident Leader and we're committed to providing a fully inclusive and accessible recruitment process. For further information on the accessibility support we can offer, please click here.

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