Marketing Campaign Strategist
4 weeks ago
At WUKA, we're on a mission to revolutionise period care with sustainable, ultra-comfortable, zero-waste menstrual products. We're passionate about empowering individuals to make eco-friendly choices, one period at a time. As our Marketing Campaign Strategist, you'll be a key player in helping us achieve this vision.
Responsibilities:
- Develop and execute high-impact marketing campaigns across digital, social media, influencer, email, and event channels.
- Collaborate closely with our content team to brainstorm and produce engaging assets that communicate WUKA's mission.
- Stay on top of market research, uncovering new ways to connect with our audience and keep tabs on emerging trends in women's health.
- Analyse campaign performance using KPIs, Google Analytics, social insights, and user interviews & surveys.
- Manage campaign budgets effectively, maximising impact and ensuring every penny is spent to drive business growth.
About you:
You'll need 5+ years of experience in campaign management, specifically in D2C or consumer brands. You're a digital and social media expert, always on top of the latest trends and tools. Your creative and analytical skills will serve you well in driving strategy and making data-driven decisions.
Perks:
- Competitive pay and great benefits
- A supportive environment where you can be yourself and grow your career
- Opportunities to develop and make your mark in a fast-growing company
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