CRM Strategy Developer

4 weeks ago

London, Greater London, United Kingdom ASOS Full time

About the Role:

The CRM Executive will be responsible for developing and delivering ASOS's CRM strategy across various customer touchpoints, including email, SMS, push, in-app, and on-site communications. This role will cover newness, propositions, and promo-related marketing communications, as well as triggered communications, and will involve end-to-end involvement with planning, implementation, and reporting.

Key Responsibilities:

  • Accountable for the day-to-day production of multi-channel customer communications, ensuring they are delivered timely to the highest standard.
  • Report on and analyze channel performance and campaigns in line with key trade moments and industry knowledge.
  • Build solid relationships with cross-functional teams in the Customer Growth department to enable the successful delivery of the CRM strategy.
  • Deploy campaigns, build audiences, and automated campaigns through ESP (Braze) and CDP (Simon Data).
  • Accountable for the QA of communications.
  • Troubleshoot and highlight areas of the process which could be improved to make the creation and delivery of communications more efficient and automated.

What Success Looks Like:

  • A really solid grasp of ASOS' CRM tech stack and processes.
  • Identifying more efficient ways to carry out existing tasks.
  • Deliver high-quality campaigns across multiple customer touchpoints.
  • Understand multiple market variances and working with language translations.
  • Ability to multi-task and prioritize in a fast-paced environment.
  • Seen as a trusted and well-informed ambassador for the CRM team.

Requirements:

  • Previous experience within a CRM role at an agency or retailer.
  • Previous experience with quality assurance.
  • Previous experience using Braze ESP as a plus.
  • Ability to build campaigns and audiences across CRM tech stack.
  • An understanding of HTML and liquid language to personalize communications.
  • High interest in technical aspects of CRM (data migration, automation, segmentation).
  • Experience with AI integration as a plus.
  • Strong attention to detail, quality, and accuracy.
  • An analytical, proactive, and flexible approach.
  • The ability to work under own initiative and thrive in a fast-paced environment.
  • Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively, and appropriately with colleagues, suppliers, and others at all levels.
  • Experience troubleshooting and solving difficult and sometimes technical problems.
  • A can-do attitude.

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