CRM Strategy Lead

4 weeks ago


London, Greater London, United Kingdom Wise Full time

About Wise

We're a global technology company building the best way to move and manage the world's money. Our mission is to make life easier and save people money when sending, spending, or making international payments.

Job Description

We're looking for a CRM Manager to lead our B2B CRM strategy and implementation. As part of our team, you'll help us create an entirely new network for the world's money, focusing on customer lifecycle management, segmentation, and engagement initiatives.

Key Responsibilities

  • Develop and manage our B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilise data-driven insights to segment our business customers effectively, ensuring tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty.
  • Manage the customer database health, ensuring all communications are in line with CRM best practices, compliance requirements, and without errors.
  • Implement the localisation process for Wise's international campaigns.
  • Maintain and implement a clear A/B testing plan.

About You

  • Mid-senior level experience in a CRM role, with a strong focus on segmentation, lifecycle management, and stakeholder engagement.
  • Strong track record of successful cross-channel lifecycle communications.
  • End-to-end planning, development, and execution of large-scale engaging lifecycle campaigns.
  • Customer-first attitude, with a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills, with a customer-first mindset.
  • Comfortable working with different departments and senior stakeholders, building relationships and alignment.
  • Self-starter and impact-driven, with a passion for using data to improve campaign performance.

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