CRM Strategy Development Specialist

6 days ago

London, Greater London, United Kingdom COREcruitment Full time

Job Title: CRM Strategy Development Specialist

About the Role:

We are seeking a highly skilled CRM Specialist to join our growing team at COREcruitment. This is a 3-month contract with the possibility of transitioning into a permanent role based on performance and business needs.

Key Responsibilities:

  • Develop and implement a comprehensive customer retention strategy to drive customer loyalty, increase average spend, and enhance the propensity to refer.
  • Leverage Klaviyo (or similar marketing automation tools) to create and execute effective CRM campaigns.
  • Manage the company's text and push notification systems to increase engagement and conversions.
  • Collaborate with our data team to create a global monitoring system that junior CRM team members can easily use.
  • Analyse customer data and feedback to identify trends, opportunities, and areas for improvement.
  • Ensure seamless customer experiences by working closely with cross-functional teams.
  • Stay up-to-date with CRM best practices, industry trends, and be prepared to research those relevant to the gambling industry (if applicable).
  • Mentor and train two junior CRM team members.

Requirements:

  • Experience in CRM roles within e-commerce, fast-fashion, gambling, or high-volume transactional environments (ideally with VIP customer experience).
  • Proven track record in improving key metrics such as customer loyalty, return rates, average spend, referral rates, and lifetime value (case studies required).
  • Expertise in using Klaviyo or similar marketing automation tools.
  • Experience managing text and push notification systems.

Desirable:

  • Experience with A/B testing and optimization techniques.

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