CRM Marketing Executive Hybrid Working

4 days ago

London, Greater London, United Kingdom Verto Full time
About Verto

At Verto, we're passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.

We're backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted 'Fintech Start Up of the Year' at Fintech Awards London 2022.

Job Description

Job Title: Email Marketing and CRM Manager

Job Summary: We are seeking an experienced Email Marketing and CRM Manager who is passionate about driving customer acquisition and retention through targeted email marketing and effective CRM strategies.

Key Responsibilities:

  • Collaborate with the sales and marketing team to develop lead generation strategies and tactics that align with the company's business objectives, and execute targeted campaigns to drive new business opportunities.
  • Manage lead data in our CRM system, and work with the sales team to ensure lead quality, lead nurturing, and lead conversion.
  • Develop and implement effective email marketing campaigns to drive customer acquisition and retention.
  • Develop and execute targeted campaigns through our CRM system to drive revenue growth and customer engagement.
  • Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.
  • Create engaging and relevant content for email marketing campaigns, CRM activities, and other marketing channels to drive customer engagement and lead generation.
  • Troubleshooting daily issues and challenges faced by the sales team, collaborating with other teams in the organization for all CRM initiatives.

Testing and Optimisation:

  • Driving CRM initiatives and overseeing the execution of campaigns.
  • Stay up-to-date on industry trends and best practices in email marketing and CRM, and apply these learnings to drive innovation and improvement in our marketing efforts.
  • Monitor and report on the effectiveness of lead generation campaigns, and make recommendations for improvement based on data and analysis.
  • Monitor and report on the effectiveness of email marketing campaigns and CRM activities, and make recommendations for improvement based on data and analysis.

Data Management:

  • Analyze customer data and behaviour to identify trends and insights that can inform marketing and communication strategies.
  • Maintaining and improving data management processes and accuracy.
  • Manage and maintain customer data in our CRM system to ensure accuracy

Requirements:

  • 3 years of experience in email marketing and CRM management, with a track record of driving business results.
  • Experience in Data Analytics.
  • SQL or MS Excel proficiency.
  • Experience working in the payments or financial services industry is preferred.
  • Strong analytical skills and ability to use data to drive decision-making.
  • Experience with CRM systems (specifically HubSpot) and email marketing

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