Strategic Content Marketing and Innovation Leader

2 weeks ago

Swindon, Swindon, United Kingdom The National Trust Full time
Job Summary

We're seeking a highly skilled and experienced leader to join our Innovation & Digital team as the Head of Content Marketing and Innovation. This is a 12-month fixed-term contract, due to end when the previous employee returns from maternity leave.

The successful candidate will lead both our Content Marketing Team and Innovation Team, with up to 5 direct reports and a team of 18. They will be responsible for the national website content and supporting our regional and property teams through our devolved publishing model.

The ideal candidate will have a strong background in content marketing and innovation, with experience of building high-performing teams and creating organisational and cultural change. They will be a confident and inspiring leader, comfortable in group/collaborative settings and able to handle multiple simultaneous projects.

The role will involve working closely with the Head of Digital Products to shape the development of new ways to deliver relevant and effective web content to our audiences. The successful candidate will also be responsible for embedding innovation across the organisation, working closely with stakeholders to drive change and improvement.

We're looking for someone who is knowledgeable about innovation theories and approaches, as well as content marketing and content design best practice. They will be able to create organisational and cultural change, and have experience of taking new ideas from inception to delivery within a complex organisation.

The National Trust is committed to creating an inclusive culture, where everyone feels they belong. We welcome and value difference, and we're looking for someone who shares our values and is passionate about making a difference.

The successful candidate will receive a competitive salary and benefits package, including a substantial pension scheme, free entry to National Trust places, and a range of other perks and discounts.

We're excited to hear from experienced and motivated individuals who are passionate about content marketing and innovation. If you're looking for a challenging and rewarding role, please apply now.

Key Responsibilities

Lead the Content Marketing Team and Innovation Team, with up to 5 direct reports and a team of 18.
Develop and implement a strategic plan for content marketing and innovation, aligned with the organisation's goals and objectives.
Work closely with the Head of Digital Products to shape the development of new ways to deliver relevant and effective web content to our audiences.
Embed innovation across the organisation, working closely with stakeholders to drive change and improvement.
Create organisational and cultural change, and have experience of taking new ideas from inception to delivery within a complex organisation.
Develop and maintain relationships with key stakeholders, including the Communications and Marketing directorate and the wider organisation.
Manage budgets and resources effectively, and report on progress and achievements.

Requirements

Strong background in content marketing and innovation.
Experience of building high-performing teams and creating organisational and cultural change.
Confident and inspiring leader, comfortable in group/collaborative settings and able to handle multiple simultaneous projects.
Knowledgeable about innovation theories and approaches, as well as content marketing and content design best practice.
Experience of taking new ideas from inception to delivery within a complex organisation.
Strong communication and interpersonal skills, with the ability to build relationships with key stakeholders.
Ability to manage budgets and resources effectively, and report on progress and achievements.

What We Offer

The National Trust offers a competitive salary and benefits package, including a substantial pension scheme, free entry to National Trust places, and a range of other perks and discounts. We're committed to creating an inclusive culture, where everyone feels they belong. We welcome and value difference, and we're looking for someone who shares our values and is passionate about making a difference.

Substantial pension scheme of up to 10% basic salary.
Free entry to National Trust places for you, a guest and your children (under 18).
Rental deposit loan scheme.
Season ticket loan.
EV car lease scheme.
Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts.
Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.
Flexible working whenever possible.
Employee assistance programme.
Free parking at most Trust places.

Click here to find out more about the benefits we offer to support you.

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