Head of Content Marketing and Innovation

2 weeks ago

Swindon, Swindon, United Kingdom National Trust Full time
Job Summary

We're seeking a visionary leader to spearhead our Content Marketing and Innovation efforts. As the Head of Content Marketing and Innovation, you'll be responsible for driving the strategic direction of our content marketing and innovation teams, fostering a culture of creativity and experimentation.

With a strong background in innovation theories and approaches, as well as content marketing and content design best practices, you'll lead the development of our national website content and support our regional and property teams through our devolved publishing model.

You'll work closely with the Head of Digital Products to shape the development of new ways to deliver relevant and effective web content to our audiences, and be a key player in embedding innovation across the organisation.

Key Responsibilities
  • Lead the Content Marketing and Innovation teams, with up to 5 direct reports and a team of 18
  • Develop and implement the strategic direction for Content Marketing and Innovation
  • Collaborate with stakeholders across the Communications and Marketing directorate and the wider organisation
  • Manage budgets and report on key performance indicators
  • Embed innovation across the organisation, working closely with the Head of Digital Products
Requirements
  • Strong knowledge of innovation theories and approaches, as well as content marketing and content design best practices
  • Confident and inspiring leadership style, with experience of building high-performing teams
  • Collaborative working style, comfortable in group/collaborative settings
  • Experience of creating organisational and cultural change within a team or across a wider group
  • Ability to take new ideas from inception to delivery within a complex organisation
  • Established record of stakeholder management, with the ability to challenge and influence
What We Offer
  • Substantial pension scheme of up to 10% basic salary
  • Free entry to National Trust places for you, a guest and your children (under 18)
  • Rental deposit loan scheme
  • Season ticket loan
  • EV car lease scheme
  • Perks at work discounts, such as gym memberships, shopping discount codes, cinema discounts
  • Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria
  • Flexible working whenever possible
  • Employee assistance programme
  • Free parking at most Trust places

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