Head of Content Marketing and Innovation

4 weeks ago

Swindon, Swindon, United Kingdom National Trust Full time
About the Role

The National Trust is seeking a talented Head of Content Marketing and Innovation to join its Innovation & Digital team. As a key member of the team, you will be responsible for leading the strategic direction of Content Marketing and Innovation, acting as a senior advocate for both disciplines.

Key Responsibilities

Lead the Content Marketing Team and Innovation Team with up to 5 direct reports and a team of 18.
Develop and implement a strategic plan for Content Marketing and Innovation, aligning with the National Trust's overall goals and objectives.
Collaborate with stakeholders across the Communications and Marketing directorate and the wider organisation to shape the development of new ways to deliver relevant and effective web content to audiences.
Embed innovation across not only digital but the wider organisation in a consistent way.

Requirements

Proven experience in leading high-performing teams and developing strategic plans for Content Marketing and Innovation.
Strong knowledge of innovation theories and approaches, as well as content marketing and content design best practice.
Excellent stakeholder management skills, with the ability to challenge and influence using storytelling and coaching to take people on a journey of change.
Experience in creating organisational and cultural change within a team or across a wider group.
Ability to handle multiple simultaneous projects, meet tight deadlines, and remain calm under pressure and in the face of uncertainty.

What We Offer

The National Trust offers a range of benefits, including a substantial pension scheme, free entry to National Trust places, and a rental deposit loan scheme. We also offer flexible working, an employee assistance programme, and free parking at most Trust places.

About the National Trust

The National Trust is a charity that protects and preserves historic sites and green spaces across the UK. We are committed to creating an inclusive culture, where everyone feels they belong. We welcome and value difference, and we are working hard to create a workplace that reflects the diversity of the communities and audiences we serve.

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