Head of Content Marketing and Innovation

3 weeks ago

Swindon, Swindon, United Kingdom The National Trust Full time
Job Title: Head of Content Marketing and Innovation

We are seeking a highly skilled and experienced Head of Content Marketing and Innovation to join our team at The National Trust. As a key member of our Innovation and Digital team, you will be responsible for leading our Content Marketing and Innovation teams, driving the strategic direction for both disciplines, and acting as a senior advocate for both teams.

About the Role

You will be responsible for leading a team of up to 5 direct reports and a team of 18, working closely with stakeholders across the Communications and Marketing directorate and the wider organisation. Your team will be responsible for the national website content and supporting our regional and property teams through our devolved publishing model.

Key Responsibilities
  • Lead the strategic direction for Content Marketing and Innovation, acting as a senior advocate for both disciplines.
  • Lead a team of up to 5 direct reports and a team of 18, driving the development of new ways to deliver relevant and effective web content to our audiences.
  • Work closely with stakeholders across the Communications and Marketing directorate and the wider organisation to shape the development of new ways to deliver relevant and effective web content to our audiences.
  • Develop and implement organisational and cultural change within the team and across the wider organisation.
  • Manage budgets and report on progress to stakeholders.
Requirements
  • Knowledge of innovation theories and approaches, as well as content marketing and content design best practice.
  • Experience of building high-performing teams and leading organisational and cultural change.
  • Ability to handle multiple simultaneous projects, meet tight deadlines, and remain calm under pressure and in the face of uncertainty.
  • Experience of stakeholder management, with the ability to challenge and influence using storytelling and coaching to take people on a journey of change.
  • Comfortable with budget management and reporting.
What We Offer

We offer a range of benefits, including a substantial pension scheme, free entry to National Trust places, rental deposit loan scheme, season ticket loan, EV car lease scheme, perks at work discounts, holiday allowance, flexible working, employee assistance programme, and free parking at most Trust places.

Click here to find out more about the benefits we offer to support you.

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