CRM Strategy Manager

3 weeks ago


Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time
Job Description:

In this exciting role as CRM Strategy Manager, you will be responsible for developing and executing a comprehensive CRM and operational communications strategy aligned with business objectives. This includes leading a small team to optimise customer relationships, delivering exceptional customer and commercial outcomes.

You will act as a Subject Matter Expert (SME), collaborating with technology teams to shape the future of customer experience. Key Responsibilities include implementing lifecycle and operational communications to enhance customer experiences, analysing customer trends and behaviours to inform and optimise CRM initiatives, and measuring and reporting on CRM performance, driving continuous improvement.


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