CRM Strategy Lead

3 days ago


Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time
Job Description
Are you a seasoned professional looking to drive customer engagement and operational excellence in a key financial services client based in Glasgow? We are seeking a CRM Strategy Lead to join our Customer function.

In this transformative period of technology implementation and brand investment, you will develop and execute a comprehensive CRM and operational communications strategy aligned with business objectives. You will lead a small team to optimise customer relationships, delivering exceptional customer and commercial outcomes.

Key Responsibilities:
* Implement lifecycle and operational communications to enhance customer experiences.
* Analyse customer trends and behaviours to inform and optimise CRM initiatives.
* Collaborate with cross-functional teams to ensure seamless customer experiences across all touchpoints.
* Measure and report on CRM performance, driving continuous improvement.

Salary for this role is approximately £53,000 with an excellent benefits package. Hybrid working arrangements offer flexibility with circa one day expected in the office per month.

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