Engagement Manager Lead
3 days ago
Join Search:
We are a dynamic team dedicated to providing exceptional customer experiences. As a Customer Experience Manager Lead, you will play a critical role in driving customer engagement and growth.
This is a fantastic opportunity to showcase your skills and expertise in customer relationship marketing, CRM, and targeted marketing. You will work closely with internal teams to develop innovative campaigns and leverage data analytics to drive results.
About the Role:
We are seeking a seasoned Engagement Manager Lead to join our team on a 9-month maternity cover. The successful candidate will be responsible for leading end-to-end customer engagement, from prospecting to sale and ongoing support.
You will work primarily with individual health customers (B2C), supporting a small, high-value database of 50-60k members. You will collaborate with the broker marketing team to develop targeted communications, manage CRM strategies, and ensure that customers feel valued and engaged throughout their journey.
The ideal candidate will have strong leadership skills, commercial awareness, and the ability to influence across teams. You will also have expertise in campaign strategy and data-driven decision making, as well as a proven track record of delivering results.
We welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age.
Key Responsibilities:
- Lead end-to-end customer engagement, from prospecting to sale and ongoing support.
- Develop targeted marketing campaigns to drive customer engagement and growth.
- Collaborate with internal teams, including the broker marketing team, to ensure seamless customer experiences.
- Analyse customer data to drive engagement and better understand customer needs, making strategic recommendations for future campaigns.
What We're Looking For:
- Top Skills & Experience:
- Customer Relationship Marketing (CRM) and targeted marketing
- Strong leadership skills, with experience managing a direct report
- Expertise in campaign strategy and data-driven decision making
- Commercially aware, with a keen ability to translate big data trends into actionable insights
- Proven ability to deliver results, with a track record of success
- Additional Requirements:
- Experience in CRM, particularly with tools like Eloquent
- A love for working with data analytic to drive behavioural change
- No prior health-care or insurance experience required (experience in retail or similar industries is valuable)
- Willingness to travel to Glasgow and London a few times during the contract
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