Product Marketing Strategist
4 weeks ago
Product Marketing Strategist
We are seeking a dedicated and dynamic Product Marketing Strategist to drive inbound product marketing and outbound go-to-market strategy for financial services programs. This is a unique opportunity to become an integral part of a global product marketing team, partnering cross-functionally with product, consumer insights, design, channel marketing, communications, customer service, and sales/market teams.
Responsibilities
- Develop product value propositions, narratives, customer messaging, naming, and external-facing proof points.
- Manage the go-to-market strategy and planning for product launches and lead through channel experts to ensure execution and impact measurement.
- Track customer engagement and product adoption of new features by partnering with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels.
- Identify internal product-market fit tracking metrics; synthesise customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimisation/expansion.
- Build up the value proposition leveraging the voice of the customer to optimise product marketing messaging and advise on product recommendations.
- Define key metrics for success and track progress against goals for product launches and in-market growth adoption of existing products or services.
Essential Skills
- 5+ years of experience in product marketing, with at least 3 years leading company-wide initiatives.
- Strong track record of developing product and go-to-market strategies at financial services companies or in payments within e-commerce companies.
- Proven ability to drive innovation and execute projects with excellence.
- Success working collaboratively with cross-functional teams and excellent communication skills.
- Strong data analysis skills and experience with customer research techniques.
Additional Skills & Qualifications
- Product Marketing
- Data Analysis
- Financial Services
- E-commerce
- Payments
- Business-proficient written and verbal proficiency in English and German
Why Work Here?
This role offers the opportunity to influence product roadmaps and develop key strategies that drive market success. You will work in a supportive environment that encourages professional growth and values the voice of the customer in shaping product narratives.
Work Environment
The work environment is dynamic and fast-paced, requiring collaboration across various time zones, including Pacific Time and Central European Time. You will engage with a variety of stakeholders and work with advanced marketing and communication tools.
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