Product Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Marketing Tip Full time

About the Role

We are seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for developing and executing go-to-market strategies that drive business growth and customer engagement.

Key Responsibilities

  • Collaborate with cross-functional teams to gain a deep understanding of user needs and market trends.
  • Develop effective go-to-market strategies, crafting compelling messaging and content, determining pricing and packaging strategies, and facilitating sales channels worldwide.
  • Lead go-to-market planning, coordinating global and regional launches effectively.
  • Develop product positioning, value propositions, narratives, and marketing messages that deeply resonate with the target audience.
  • Take ownership of the entire product marketing lifecycle, including messaging, pricing, competitive intelligence, and market research, for a new product launch.
  • Understand and articulate industry trends, representing the voice of the customer to shape the product and user experience in collaboration with cross-functional teams.
  • Collaborate with sales, services, and consumer insights teams to gather customer feedback, incorporate it into product marketing messaging, and provide recommendations to Product teams for enhancements.
  • Work closely with product management, marketing managers, and commercial teams to establish best practices and ensure successful product launches and services.
  • Gather regional customer needs and commercial inputs, incorporating design thinking practices to ensure user-centric product development.
  • Measure product marketing effectiveness, providing ongoing transparency through regular reporting and communicating progress aligned with key milestones and goals.
  • Monitor industry trends and competitive shifts, optimizing and adjusting product positioning, marketing messaging, and product investments accordingly.

Requirements

  • Proven experience in Product Marketing.
  • Data driven and results oriented.
  • Proven success developing and delivering product positioning, value propositions, and narratives.
  • Comprehensive understanding of the product development and go-to-market process.
  • Understanding of the technical aspects of product development.
  • Developed interpersonal skills with the ability to listen and socialize ideas across functions.
  • Ability to channel the voice of the customer into practical recommendations.
  • Ability to learn and adapt quickly to constant change and work effectively in a fast-paced environment.
  • Ability to translate technical specifications and capabilities into customer and business value statements.
  • Strong structured problem-solving skills and attention to detail.
  • Excellent project management, organizational, analytical, and creative thinking skills.
  • Exceptional written and oral communication skills, good at facilitation of the meetings and discussions, excellent presentation skills.
  • Self-starter with a problem-solving mindset, the ability to work with minimal supervision, and to direct others' work.
  • Experience in the travel industry is a plus.

About Us

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We also have our very own Beacons (Domestic Abuse Advisors) supporting within each of our global offices.

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