Digital Marketing Expert

1 month ago


Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

JAM IT Consultancy Ltd seeks a skilled Digital Marketing Expert to oversee all digital marketing programs, driving inbound inquiries and nurturing them to Marketing Qualified Lead (MQL) status.

Key Responsibilities
  • Digital Presence
    • Develop a digital strategy that aligns with the company's marketing objectives and maintains brand consistency across all digital channels.
    • Represent the company on digital platforms, creating engaging content to foster brand awareness.
  • Campaigns
    • Manage LinkedIn sponsored updates, designing graphics, writing content, creating landing pages, and A/B testing to optimize results.
    • Oversee Google Ads, researching keywords, writing ads, analyzing results, and continually testing and optimizing for increased click rates.
    • Collaborate with the content team to plan digital distribution campaigns around content releases.
    • Work with the website team to optimize landing pages for digital campaigns and build lead generation forms.
    • Administer the Marketing Automation platform (Act-On), managing databases, uploading contacts, and segmenting for effective nurture programs.
    • Design and send personalized, engaging marketing emails to nurture contacts through the marketing funnel.


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