Digital Marketing Expert
1 month ago
JAM IT Consultancy Ltd seeks a skilled Digital Marketing Expert to oversee all digital marketing programs, driving inbound inquiries and nurturing them to Marketing Qualified Lead (MQL) status.
Key Responsibilities- Digital Presence
- Develop a digital strategy that aligns with the company's marketing objectives and maintains brand consistency across all digital channels.
- Represent the company on digital platforms, creating engaging content to foster brand awareness.
- Campaigns
- Manage LinkedIn sponsored updates, designing graphics, writing content, creating landing pages, and A/B testing to optimize results.
- Oversee Google Ads, researching keywords, writing ads, analyzing results, and continually testing and optimizing for increased click rates.
- Collaborate with the content team to plan digital distribution campaigns around content releases.
- Work with the website team to optimize landing pages for digital campaigns and build lead generation forms.
- Administer the Marketing Automation platform (Act-On), managing databases, uploading contacts, and segmenting for effective nurture programs.
- Design and send personalized, engaging marketing emails to nurture contacts through the marketing funnel.
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Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full timeJob Description:The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and nurture these to progress to Marketing Qualified Lead (MQL) status.Digital Presence:Strategic Planning: Develop and implement a comprehensive digital strategy that aligns with the company's wider objectives.Channel Management: Represent...
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