Digital Marketing Specialist
8 hours ago
The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and nurture these to progress to Marketing Qualified Lead (MQL) status.
Digital Presence:- Strategic Planning: Develop and implement a comprehensive digital strategy that aligns with the company's wider objectives.
- Channel Management: Represent the company on various digital channels, maintain profiles, and create engaging content to enhance brand visibility.
- Brand Consistency: Ensure that all digital materials adhere to the company's brand guidelines and messaging.
- Sponsored Content: Manage LinkedIn sponsored updates, designing graphics, writing content, creating landing pages, and A/B testing for optimal results.
- Search Engine Advertising: Oversee Google Ads, researching keywords, writing ads, analyzing results, and optimizing for increased click rates.
- Cross-Functional Collaboration: Work closely with the content team to plan digital distribution campaigns around upcoming content releases.
- Landing Page Optimization: Collaborate with the website team to optimize website landing pages for digital campaigns and build lead generation forms.
- Marketing Automation: Manage the company's Marketing Automation platform (Act-On), ensuring seamless data management and efficient campaign execution.
- Data Management: Maintain high-quality marketing databases, uploading contacts, segmenting effectively, and nurturing leads through personalized emails.
Estimated Salary: £45,000 - £60,000 per annum.
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Digital Marketing Expert
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Marketing Campaign Coordinator
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