Marketing Campaign Coordinator

6 hours ago


Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time
Role Overview:

We are seeking an experienced Digital Marketing Specialist to join our team at JAM IT Consultancy Ltd. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth.

Main Responsibilities:
  • Digital Strategy: Develop and implement a digital marketing strategy that aligns with the company's overall objectives.
  • Channel Management: Represent the company on various digital channels, maintaining profiles and creating engaging content.
  • Brand Management: Ensure that all digital materials adhere to the company's brand guidelines and messaging.
Campaign Execution:
  • Social Media Advertising: Manage LinkedIn sponsored updates, designing graphics, writing content, creating landing pages, and A/B testing for optimal results.
  • Search Engine Marketing: Oversee Google Ads, researching keywords, writing ads, analyzing results, and optimizing for increased click rates.
  • Cross-Functional Collaboration: Work closely with the content team to plan digital distribution campaigns around upcoming content releases.
  • Landing Page Optimization: Collaborate with the website team to optimize website landing pages for digital campaigns and build lead generation forms.
  • Marketing Automation: Manage the company's Marketing Automation platform (Act-On), ensuring seamless data management and efficient campaign execution.
  • Data Management: Maintain high-quality marketing databases, uploading contacts, segmenting effectively, and nurturing leads through personalized emails.

Benefits: We offer a competitive salary, pension scheme, and 25 days' annual leave.



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