Digital Marketing Specialist
3 hours ago
Mattel is a leading global toy company seeking an experienced Media Planning and Optimization Expert to join our team. As a key member of the Local Marketing team, you will be responsible for planning and optimizing Programmatic, Search, CRM & Conversion campaigns across the brand portfolio.
About the RoleThe ideal candidate will have 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion. You will be responsible for driving Precision Excellence in display and video against KPIs, maximizing Media ROI, and executing Media innovation and Test & Learn within Programmatic, Search & Conversion channels.
Key Responsibilities- Plan and optimize Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, and CRM acquisition & email campaigns.
- Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.li
- Deliver Local Email acquisition target with local partners, and optimize for lead quality.
- Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.
- 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion.
- Analytical prowess to drive optimization of live campaigns with agency partners.
- Highly self-motivated and proactive with an eye for detail.
- Ability to self-manage multiple projects simultaneously and proactively drive toward results.
Mattel offers a competitive salary of $85,000 - $105,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
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