Digital Marketing Specialist

3 hours ago


Slough, Slough, United Kingdom Mattel Full time
Job Overview

Mattel is a leading global toy company seeking an experienced Media Planning and Optimization Expert to join our team. As a key member of the Local Marketing team, you will be responsible for planning and optimizing Programmatic, Search, CRM & Conversion campaigns across the brand portfolio.

About the Role

The ideal candidate will have 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion. You will be responsible for driving Precision Excellence in display and video against KPIs, maximizing Media ROI, and executing Media innovation and Test & Learn within Programmatic, Search & Conversion channels.

Key Responsibilities
  • Plan and optimize Programmatic video and display campaigns via our DSP partner, PPC campaigns, Criteo & Citrus conversion campaigns, and CRM acquisition & email campaigns.
  • Drive Search plans across the portfolio of Owned-IP & Licensed brands, define where in funnel and when to activate & champion the optimal customer journey to mattel.li
  • Deliver Local Email acquisition target with local partners, and optimize for lead quality.
  • Manage Conversion channel mix and optimize performance across the portfolio in conjunction with Customer Marketing & Brand.
Requirements
  • 3-5 years of experience in Programmatic & Search media, including Programmatic video, programmatic display, Ad tech, Paid Search, Criteo/Citrus conversion.
  • Analytical prowess to drive optimization of live campaigns with agency partners.
  • Highly self-motivated and proactive with an eye for detail.
  • Ability to self-manage multiple projects simultaneously and proactively drive toward results.
Benefits

Mattel offers a competitive salary of $85,000 - $105,000 per year, depending on experience. We also offer a comprehensive benefits package, including health insurance, retirement plan, and paid time off.



  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    Job Description:The Digital Marketing Specialist oversees all digital marketing programs to generate inbound inquiries and nurture these to progress to Marketing Qualified Lead (MQL) status.Digital Presence:Strategic Planning: Develop and implement a comprehensive digital strategy that aligns with the company's wider objectives.Channel Management: Represent...


  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    JAM IT Consultancy Ltd seeks a skilled Digital Marketing Expert to oversee all digital marketing programs, driving inbound inquiries and nurturing them to Marketing Qualified Lead (MQL) status.Key ResponsibilitiesDigital PresenceDevelop a digital strategy that aligns with the company's marketing objectives and maintains brand consistency across all digital...


  • Slough, Slough, United Kingdom Western Digital Full time

    Job SummaryWe are seeking a highly skilled Senior Communications Specialist to join our team in Slough, UK. As a key member of the regional communications team, you will be responsible for implementing external B2C and B2B communications strategies for our Flash storage technology business.This role is critical to the ongoing success of our organization in...


  • Slough, Slough, United Kingdom JAM IT Consultancy Ltd Full time

    Role Overview:We are seeking an experienced Digital Marketing Specialist to join our team at JAM IT Consultancy Ltd. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth.Main Responsibilities:Digital Strategy: Develop and implement a digital...

  • Marketing Specialist

    3 weeks ago


    Slough, Slough, United Kingdom Celltrion Healthcare UK Ltd Full time

    Job Title: Marketing SpecialistJob Summary:As a Marketing Specialist at Celltrion Healthcare UK Ltd, you will be responsible for assisting operational marketing plans and providing strategic marketing plans for allocated products. Your primary focus will be on identifying options and new business opportunities, and evaluating and recommending innovative...


  • Slough, Slough, United Kingdom Celltrion Healthcare UK Ltd Full time

    Job DescriptionWe are seeking an experienced Business Development Marketing Specialist to join our team at Celltrion Healthcare UK Ltd.About the Role:To assist in developing and executing operational marketing plans for allocated products, achieving budget targets and delivering results-driven strategies.Develop strategic marketing plans for allocated...


  • Slough, Slough, United Kingdom Western Digital Full time

    Job Title: Global Communications Specialist About the RoleWe are seeking a skilled Global Communications Specialist to join our team in Europe. This exciting opportunity will involve developing and executing external B2C and B2B communications strategies for our Flash storage technology business.The successful candidate will be responsible for implementing...


  • Slough, Slough, United Kingdom ENGINEERINGUK Full time

    Job Summary: ENGINEERINGUK is seeking a highly skilled Digital Transformation Specialist to drive business transformation at scale. The ideal candidate will gather, analyze, and document Core PLM business requirements, translating them into technical specifications.About the Role: As a key member of our team, you will collaborate with stakeholders to...


  • Slough, Slough, United Kingdom EQUINIX (SERVICES) LIMITED Full time

    About UsAt EQUINIX (SERVICES) LIMITED, we are the world's digital infrastructure company, operating over 250 data centers globally. Our trusted platform enables digital leaders to bring together and interconnect foundational infrastructure at software speed.SalaryWe offer a competitive salary range of $120,000 - $180,000 per annum, depending on...


  • Slough, Slough, United Kingdom Right Now Recruitment Full time

    Marketing Executive (Internal Comms)We are seeking a highly skilled Marketing Executive to join our expanding team in Slough. This exciting opportunity will see you working closely with our industry-leading partner, creating engaging content and campaigns to raise the internal company profile.About the RoleRaise awareness of our company through social media,...


  • Slough, Slough, United Kingdom Equinix Full time

    At Equinix, we are the world's digital infrastructure company, operating over 260 data centers across the globe. Our mission is to empower digital leaders by providing them with a trusted platform to bring together and interconnect foundational infrastructure at software speed.We are seeking an experienced Digital Infrastructure Maintenance Specialist to...

  • Marketing Strategist

    3 weeks ago


    Slough, Slough, United Kingdom Mattel Full time

    At Mattel, we are dedicated to creating innovative products and experiences that inspire, entertain, and develop children through play.About the RoleThis position is accountable for supporting the implementation of key marketing strategies defined by the Regional Brand Marketing Team. You will work closely with local experts in designated brands/categories,...


  • Slough, Slough, United Kingdom Western Digital Full time

    Key Responsibilities Develop and Execute External Communications Strategies: Create and implement effective B2C and B2B communications plans to promote our Flash storage technology business in Europe.Manage Agencies and Local Content: Work with agencies to execute regional activities, translate international copy, and generate local content that resonates...


  • Slough, Slough, United Kingdom Mars, Incorporated and its Affiliates Full time

    About the RoleMars, Incorporated and its Affiliates is seeking a highly skilled Senior Digital Transformation Specialist to join their team. This is a 12-18 month assignment focused on building and deploying a comprehensive strategy and resource model for ensuring that our factory technology is resilient, secure, compliant, and efficient.The ideal candidate...


  • Slough, Slough, United Kingdom TCL Electronics Europe Full time

    Job Title: E-commerce Marketing SpecialistAbout Us:TCL Electronics Europe is a leading global electronics company that offers innovative and high-quality products. We are seeking an experienced E-commerce Marketing Specialist to join our team.Salary: £45,000 - £60,000 per annum (dependent on experience)Job Description:Key Responsibilities:


  • Slough, Slough, United Kingdom Mattel Full time

    About the RoleThis position is responsible for planning, delivering, and optimizing programmatic video and display campaigns, PPC campaigns, Criteo & Citrus conversion campaigns, and CRM acquisition & email campaigns across the Brand Portfolio.Key ResponsibilitiesAccountability for planning, delivery, and weekly optimization of programmatic video and display...


  • Slough, Slough, United Kingdom Michael Page (UK) Full time

    Company Overview:Michaelpage (UK) is a leading recruitment agency with a strong presence in the consumer goods industry. They specialize in placing top talent in exciting roles and offer unparalleled career opportunities.Job Summary:We are seeking an experienced Marketing Campaign Specialist to join our team! As a key member of our marketing department, you...


  • Slough, Slough, United Kingdom Zachary Daniels Recruitment Full time

    Zachary Daniels Recruitment is proud to partner with a leading premium brand in the UK market to find an ambitious E-Commerce Manager. This exciting opportunity will play a key role in driving online growth and launching new products.Role OverviewThe successful candidate will lead strategies to grow sales and enhance customer engagement across digital...


  • Slough, Slough, United Kingdom UCB Full time

    Job SummaryWe are seeking a highly skilled Market Access Pricing Specialist to join our Market Access team. The successful candidate will be responsible for developing and executing pricing strategies that drive business growth and maximize revenue. This is an exciting opportunity to leverage your analytical expertise and industry knowledge to inform...

  • Marketing Director

    4 weeks ago


    Slough, Slough, United Kingdom Mattel Full time

    Job OverviewWe are seeking a highly skilled Senior Brand Manager to join our team at Mattel, a leading global toy company. As a key member of our brand marketing team, you will be responsible for developing and executing brand activation plans that drive sales, revenue, and market share.About the RoleYou will be responsible for managing local A&P budgets and...