Digital Communications Director for Global Brand Strategy

1 month ago


Slough, Slough, United Kingdom Reckitt Benckiser LLC Full time

We are seeking a highly skilled Digital Communications Director to lead our global brand strategy efforts at Reckitt Benckiser LLC.

About the Role

This is an exciting opportunity for a seasoned digital communications expert to drive the development and execution of our global digital channels, ensuring alignment with our corporate communications strategic priorities. The ideal candidate will have a deep understanding of digital communications, content marketing, and web development, with a strong ability to design and execute effective digital strategies that build awareness, trust, and relationships with our target audiences.

The successful candidate will be accountable for managing our global corporate digital channels, collaborating with regional and market communications networks to drive consistency and scalability, and advising on reactive communications to mitigate risk, particularly on social media. Additionally, they will partner with External Affairs to leverage key messaging opportunities across our corporate digital channels, work closely with Talent Acquisition to align our approach with social and web objectives, and develop an effective partnership with IT&D to ensure robust infrastructure support for our digital channels.

Responsibilities
  • Develop and execute the digital strategy for corporate channels in line with our corporate communications strategic priorities, defining audience groups and associated content strategy to positively impact their views of Reckitt.
  • Establish an effective content model and principles for corporate-owned digital channels globally and locally.
  • Advise on reactive communications, creating and deploying tactics to mitigate risk, particularly on social media.
  • Build digital communications capability of senior leaders in partnership with Communications Business Partners to leverage their personal digital profiles.
  • Partner with External Affairs on key messaging and external opportunities to leverage across corporate digital channels.
  • Partner with Talent Acquisition to align the approach across social and web to meet respective objectives.
  • Build and develop a high-performing digital communications team with clear objectives, capabilities, and development plans.
Requirements
  • Circa 10+ years' experience in digital communications.
  • Strategic communications planning and execution.
  • External & Internal channel optimization and content development.
  • Content marketing and development, including SEO & SEM.
  • Web development and build.
What We Offer

We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience, as well as a range of benefits including parental benefits, employee assistance programs, life insurance, and global share plans. Our inclusive culture supports our people at every step of their career journey, helping them succeed in their own individual way. If you're a motivated and experienced digital communications professional looking to make a meaningful impact, we encourage you to apply for this exciting opportunity.



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