Strategic Portfolio Marketing Manager for IoT Connectivity

3 weeks ago

London, Greater London, United Kingdom Vodafone Full time
Role Purpose

As the Global Portfolio Marketing Manager for IoT Connectivity, you will drive product success through strategic positioning, messaging, and external content that resonates with our target audiences. You will understand our customers' needs and pain points and translate those insights into compelling product stories that differentiate us from the competition, while constantly monitoring the market and adapting our approach to ensure continued success.

Key Responsibilities
  1. Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios.
  2. Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases.
  3. Identify our 'right to win' and 'right to play' through detailed knowledge of customers, competitors, and the industry.
  4. Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration.
  5. Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership, and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders.
  6. Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation.
  7. Be the lead point-of-contact for allocated projects.
  8. Present to senior stakeholders and key Partners, when needed.
Requirements
  1. Expert working knowledge of technology product marketing.
  2. In-depth understanding of the global IoT Connectivity market, opportunities, key players, and future trends.
  3. An understanding of buying segments, audiences, their needs, and buying journeys.
  4. Experience in building marketing content aligned to buyer needs.
  5. Evidence of an ability to work across a highly matrixed business.
  6. Outcomes and results-driven mindset.
  7. Proven ability to multitask and run cross-functional initiatives and projects.
  8. Ability to simplify complex information.
What's in it for you?
  1. Yearly bonus: 10%
  2. Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
  3. Charity days: 5 days/year
  4. Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
  5. Private pension: You can contribute up to 5% of your basic pay with 2:1 matching from Vodafone up to 10%.
  6. Access to: private medical, private dental, free health assessments, share save scheme
  7. Additional discounts: Vodafone retail, gym, cinema, cycle to work, season ticket loan

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