Strategic Portfolio Marketing Lead for Managed Services
1 week ago
This role is a great opportunity to leverage your product marketing expertise in the technology industry.
The successful candidate will be responsible for developing strategic positioning and messaging for our managed services portfolios, working closely with cross-functional teams.
A key aspect of this role will be understanding customer needs and challenges, tracking market trends, and creating compelling content that enables buying decisions. The content developed will support the Global and Regional Marketing & Sales teams in effectively conveying the benefits of our offerings.
This position requires strong technical/product marketing experience, preferably in the IT & Technology Managed Services market. You should have an in-depth understanding of the global Managed Services market, including opportunities, key players, and future trends.
You will work closely with colleagues in Marketing, Portfolio Product Management, Go-to-Market, Sales, Strategic Partnerships, Analyst Relations, and other relevant groups across both Group and Operating Countries.
Responsibilities- Develop and deliver the annual Portfolio Marketing Plan for our Global Connectivity Managed Services portfolios
- Be a subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for managed services purchases
- Establish our differentiated positioning, messaging & product naming for all managed services in the portfolio through cross-functional collaboration
- Distribute Positioning/Messaging and Content Toolkits to Group & Local Sales & Marketing Teams, optimising usage and activation
- 4+ years Product Marketing experience
- Degree / Marketing qualification desirable
- Knowledge of B2B Technology Managed Services essential,
- Expert working knowledge of technology product marketing
- In-depth understanding of the global Managed Services market, opportunities, key players and future trends
Vodafone offers competitive salaries based on market conditions. Our salary range for this role is approximately €80,000 - €110,000 per year, depending on qualifications and experience. We also offer additional benefits such as flexible working hours, employee discounts, and access to professional development opportunities.
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