IoT Portfolio Marketing Lead
4 weeks ago
Job Title: IoT Portfolio Marketing Lead
At Vodafone, we are seeking an experienced IoT Portfolio Marketing Lead to drive the strategic positioning, messaging, and content for our Global IoT Connectivity portfolios. The successful candidate will be passionate about security and have prior experience in technical/product marketing, ideally in the IoT industry.
Key Responsibilities:
- Develop and deliver the annual Portfolio Marketing Plan for our Global IoT Connectivity portfolios
- Be the subject-matter-expert in understanding portfolio buyers and the Decision Making Unit (DMU), their challenges and drivers for product purchases
- Establish our differentiated positioning, messaging & product naming for all products in the portfolio through cross-functional collaboration
- Develop, and manage the delivery of, a programme of customer-facing content, product thought-leadership and collateral that Sales & Marketing Teams need to tell our story and win/accelerate orders
Requirements:
- Expert working knowledge of technology product marketing
- In-depth understanding of the global IoT Connectivity market, opportunities, key players and future trends
- An understanding of buying segments, audiences, their needs and buying journeys
What we offer:
- Yearly bonus: 10%
- Annual leave: 28 days + bank holidays + the opportunity to buy/sell/carry over 5 days/year
- Charity days: 5 days/year
- Maternity leave: 52 weeks: the first 13 weeks are fully paid, followed by 26 weeks of half pay
Vodafone is an equal opportunities employer and welcomes applications from all qualified candidates.
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