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Strategic Marketing Manager

2 months ago

London, Greater London, United Kingdom ENGINEERINGUK Full time
Strategic Marketing Manager - Climate, Commodities & Energy Portfolio

About Us

The Financial Times is a leading news organisation recognised internationally for its authority, integrity and accuracy. We provide a broad range of information, news and services for the global business community.

The Role / Position Overview

The Strategic Marketing Manager for the Climate, Commodities & Energy portfolio will expand our largest portfolios. They will find new target audiences, understand market and delegate needs, and build inbound and outbound marketing strategies based on this insight.

Key Responsibilities

Strategic Planning:

  • Work with project teams to craft cross-channel marketing strategies to meet strategic objectives of individual events as well as the portfolio as a whole.
  • Develop operational implementation plans, including meaningful achievements and marketing breakthroughs, for the portfolio and ensure timely completion.
  • Develop marketing budgets in line with plans and ensure budget trackers across the portfolio are kept up to date.
  • Define partnership strategy for events with a very clear focus on quality over quantity.

Execution:

  • Map customer segmentation using demographics, psychographics, and other marketing techniques to predict behaviour.
  • Deliver against delegate revenue and attendance targets and support the commercial team in meeting sponsorship targets.
  • Collaborate with the Inbound team to build and implement a content marketing strategy.
  • Identify data gaps and design steps to close these across the portfolio.
  • Responsible for each event's digital presence and take primary responsibility for the front-end event microsites.
  • Ownership of the marketing campaign execution.

Analytics & Reporting:

  • Supervise performance of all marketing campaigns across the portfolio and recommend performance improvement tactics.
  • Ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
Required Skills / Experience
  • 4+ years of B2B marketing experience, ideally within the events and/or media industry.