Strategic Portfolio Marketing Director

2 weeks ago


London, Greater London, United Kingdom The Economist Full time

Job Summary

We are seeking a highly experienced Senior Product Manager to lead our portfolio marketing efforts, driving strategic alignment with business unit strategies and leveraging customer insights to develop effective marketing plans.

About the Role

The ideal candidate will have a strong background in developing and executing comprehensive marketing strategies, with a proven track record of delivering results and generating demand in new markets and segments.

Key Responsibilities

  • Develop and manage portfolio marketing plans, ensuring alignment with business unit strategies and regular updates to reflect market trends and customer behaviors.
  • Create detailed, customer-journey based campaign strategies, utilizing segmentation, messaging, and timing to drive campaign effectiveness.
  • Collaborate with cross-functional teams, including product management, sales, and customer success, to align on go-to-market strategies and drive collaboration towards common goals.
  • Aggregated and analyze customer behavioral data from multiple sources to create actionable campaign strategies and value messaging.

Requirements

  • Proven experience in delivering results, generating demand in new markets/segments, and developing marketing strategy and propositions for SaaS/B2B subscription-based business models.
  • Strong background in developing and executing comprehensive marketing strategies, with expertise in customer and market research.
  • Excellent communication and collaboration skills, with a track record of influencing cross-functional teams.
  • Results orientation and a numbers-oriented approach to tracking marketing effectiveness and contribution to overall business goals.

What We Offer

As a key member of our team, you will have access to opportunities for professional growth and development, as well as a competitive salary. Our estimated salary range for this position is $120,000 - $160,000 per year, commensurate with experience. Additionally, we offer a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.



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