Strategic Marketing Director

3 weeks ago

London, Greater London, United Kingdom GroupM Full time

About the Role



This is an exciting opportunity to join our team at GroupM as a Global Strategy Manager. As a key member of our strategy team, you will play a crucial role in creating and delivering outstanding strategic recommendations that solve client communication challenges.



You will work across Unilever's Beauty and Wellbeing portfolio, across some iconic brands including Dove, TRESemme & Sunsilk. You will work closely with local markets to guide local implementation and share best practice and learning.



You will work closely with, and report into, the Global Strategy Director to create strategic recommendations and support clients in achieving their strategic ambitions as partners. You will be expected to take responsibility for the strategy development process, managing up and down to keep the whole Strategy and Innovation team and local market partners involved throughout.



About You



We are looking for an individual with a proven track record of working in local, regional and global media roles for high profile global brands in producing industry leading and award-winning campaigns. You should have an excellent understanding of the media landscape and be able to think creatively to develop innovative solutions for our clients.



Key Responsibilities



Be the key conduit in the strategy team between Unilever Global brand and media teams, local media agency partners and creative agency partners.



Support the Global Strategy Director in the end-to-end development of integrated global communication strategies & market guidance, in collaboration with local market partners. Develop initial strategic directional thinking, focusing on the platform & communications architecture thinking (demonstrating truly integrated, cross-channel ideas/insights across new channels).



Create compelling audience and channel insights, with a special focus on social media, in collaboration with specialist functions within Mindshare WW, especially the Data Strategy and Innovation specialists.



Stay up to date on the latest local and global industry news and consumer trends. Support the development of relevant, resonant thought leadership to deliver back to clients.



Identify opportunities to include specialist functions within Mindshare WW and incorporate them into a broader strategic solutions.



Use and translate complex data/information and concepts into simple, powerful and actionable insights, presenting key strategic implications/recommendations to the team and clients.



Demonstrate a strong understanding of the clients' business and key challenges.



Arm the client team with knowledge & expertise to speak confidently about the strategic direction (e.g., new audience definitions).



What We Offer



We offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer.



We are an equal opportunities employer and welcome applications from diverse candidates. If you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team.

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