Strategic Marketing Director

5 days ago

London, Greater London, United Kingdom EC1 Partners Full time

Job Title: Strategic Marketing Director

About EC1 Partners: EC1 Partners is a global FinTech recruitment agency with offices in London, New York, Miami, and Singapore. We are seeking a highly driven Strategic Marketing Director to lead and execute EC1 Partners' and EC1 Executive's comprehensive global marketing initiatives.

Key Responsibilities:

  • Develop and implement a long-term company marketing strategy, focusing on achieving B2B sales growth, market penetration, and cost-effective customer acquisition.
  • Coordinate with sales teams in the UK, US, and Asia to enable them to meet their objectives.
  • Manage the digital marketing budget, driving ROI.
  • Drive online marketing efforts to generate leads that support client and candidate acquisition, engagement, and conversion.
  • Own EC1 Partners' brand efforts and ensure all marketing activities support a consistent and compelling brand message.
  • Generate media coverage and build relationships with key industry stakeholders.
  • Manage and grow the EC1 Partners' presence on LinkedIn.
  • Develop and implement client and candidate email marketing campaigns that effectively target and engage our audience.
  • Manage the development and execution of content marketing initiatives, including blogs, articles, and thought leadership pieces.
  • Organise and manage all client events, from networking events to roundtables.
  • Work with the Digital Marketing Manager to utilise web analytics tools to track user behaviour, conversion rates, and overall website performance.
  • Track, analyse, and report on key marketing performance metrics.

Requirements:

  • 4+ years experience in marketing in a fast-paced B2B environment.
  • Strong relationship-building skills to actively engage global and local stakeholders.
  • Skilled and proven experience in ideating and bringing new internal and external brand and awareness campaigns to life.
  • Outstanding written and verbal communication skills to explain complex technology concepts.
  • Adept at using data and analytics to track and measure results and inform decision-making.

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