Product Marketing Manager

2 weeks ago

London, Greater London, United Kingdom Canonical Full time
Job Title: Product Marketing Manager - IoT

Canonical is seeking a Product Marketing Manager - IoT to develop and execute marketing strategies for our IoT portfolio. This role requires close collaboration with product and engineering teams, content team, sales teams, and other marketing functions.

Key Responsibilities:
  • Develop go-to-market plans and execute marketing strategies for Canonical's IoT products
  • Lead content dissemination planning, campaign development, and planning for product launches
  • Develop compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large customer base
  • Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels
  • Work with other teams to plan events, webinars, and support paid and social media promotion
  • Create and publish content (online and print) in line with marketing plans to deliver on campaigns
  • Monitor the competitive landscape to define product positioning that differentiates
Requirements:
  • Passion for IoT and some exposure to the embedded space
  • Ability to think strategically about complex issues, leading to thoughtful recommendations, and action plans
  • Exceptional interpersonal skills, and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Conversant in go-to-market strategies and methodologies
  • Skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Growth mindset - someone who is not afraid to think big and take on risk
What We Offer:
  • Competitive base pay
  • Full remote working environment
  • Personal learning and development budget of $2,000 per annum
  • Annual compensation review
  • Recognition rewards
  • Annual holiday leave
  • Parental Leave
  • Employee Assistance Programme
  • Opportunity to travel to new locations to meet colleagues at 'sprints'
  • Priority Pass for travel and travel upgrades for long haul company events

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