Digital Sales Performance Manager

1 week ago

London, Greater London, United Kingdom Lyca Mobile Group Full time

About the Role:

As a seasoned Digital Sales Performance Manager, you will play a pivotal role in driving our global digital sales efforts and ensuring consistent performance across all markets. With a deep understanding of all digital sales channels, including paid media, SEO, organic, and affiliates, you will take ownership of overseeing and optimizing digital sales performance globally.


Key Responsibilities:


  2. Global Digital Sales Strategy:


    • Lead the development and execution of a comprehensive global digital sales strategy, focusing on increasing customer acquisition, conversion rates, and revenue.
    • Align with local market teams to tailor strategies that fit regional needs while driving global goals and ensuring consistency.


  3. Performance Management & KPIs:


    • Manage and monitor global digital sales performance metrics, including CPA, CPO, customer lifetime value (CLV), and conversion rates.
    • Evaluate local market teams' digital sales performance, ensuring they meet predefined KPIs and identifying areas for improvement.
    • Regularly assess and report on performance metrics across all digital channels, offering data-driven insights to improve performance.


  4. Channel Evaluation and Optimization:


    • Oversee and optimize digital channels including paid media (Google Ads, Facebook, display), SEO, organic traffic, and affiliate programs.
    • Evaluate the effectiveness of each channel, identifying opportunities to improve traffic quality, reduce acquisition costs, and increase sales.
    • Continuously monitor the CPA and CPO for each region and adjust strategies to maximize return on investment (ROI).


  5. Budget & Cost Efficiency:


    • Manage digital sales budgets at a global and regional level, ensuring cost-efficient strategies across paid media, affiliates, and other digital channels.
    • Work closely with finance and local teams to optimize spending, reduce CPO, and maintain an effective balance between costs and performance.


  6. Paid Media and SEO Strategy:


    • Develop global strategies for paid media campaigns, ensuring consistent execution and optimization across regions.
    • Collaborate with internal SEO teams or external agencies to drive organic growth, ensuring the Lycamobile website ranks well across all markets and languages.


  7. Affiliate and Partnership Management:


    • Expand and manage a robust network of affiliate partners, evaluating partner performance and optimizing for higher conversions and quality traffic.
    • Ensure consistent KPI performance across affiliate programs, adjusting commission structures or tactics as necessary to maximize success.


  8. Performance Reporting and Analytics:


    • Build real-time dashboards and reports to track the performance of all digital channels globally, providing regular updates to senior management.
    • Use advanced data analytics to identify key trends, areas for improvement, and high-performing markets, making strategic adjustments as needed.
    • Conduct performance deep-dives, examining each market's KPIs and digital channel performance to develop actionable insights.


  9. Collaboration with Local Teams:


    • Work closely with local digital sales teams in each market, supporting them in achieving their digital sales targets and ensuring they have the resources needed to execute global strategies.
    • Provide leadership and guidance to regional teams, offering insights, best practices, and strategic advice on achieving optimal digital performance.


  10. Innovation and Continuous Improvement:


    • Stay up-to-date on the latest digital sales tools, technologies, and trends, driving innovation across the digital sales funnel.
    • Encourage experimentation and testing (e.g., A/B testing, new ad platforms) to discover new growth opportunities.
    • Drive continuous improvement initiatives to optimize the customer acquisition funnel and reduce churn across all digital channels.


What We Offer:

As a key member of our global digital sales team, you will have the opportunity to drive growth, innovation, and success in a dynamic and fast-paced environment. We offer a competitive salary, benefits, and a collaborative, international working environment. If you are a results-driven professional with a passion for digital sales and a desire to make a significant impact, we encourage you to apply for this exciting opportunity.



If you have any questions about this role or would like to discuss further, please don't hesitate to reach out.

Best regards,

Lyca Mobile Group

About Us:

At Lyca Mobile Group, we are a leading global mobile virtual network operator (MVNO) providing low-cost, high-quality international and domestic voice, text, and data services across 23 countries. We are a dynamic and innovative company with a strong commitment to customer satisfaction and excellence in everything we do.



We are passionate about delivering exceptional customer experiences and providing innovative solutions that meet the evolving needs of our customers.



If you share our passion for excellence and customer satisfaction, we encourage you to join our team and be part of our exciting journey.

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