Digital Marketing Performance Manager
4 weeks ago
Job Summary
We are seeking a skilled Digital Marketing Performance Manager to join our team at Mumsnet. In this role, you will be responsible for the successful execution and optimisation of our native ad and performance marketing campaigns.
About the Role
As a Digital Marketing Performance Manager, you will oversee the planning, setup, and execution of native ad campaigns, ensuring they meet performance objectives and client expectations. You will also be responsible for continuously monitoring and optimising campaigns to improve performance and achieve key performance indicators (KPIs).
Key Responsibilities
- Campaign Management: Oversee the planning, setup, and execution of native ad campaigns.
- Optimisation: Continuously monitor and optimise campaigns to improve performance and achieve KPIs.
- Client Coordination: Act as the main point of contact for clients during campaign delivery, providing regular updates and addressing any issues.
- Performance Analysis: Analyse campaign performance data to identify areas for improvement and implement changes.
- Reporting: Generate detailed reports on campaign performance and provide insights and recommendations.
- Technical Setup: Ensure all technical aspects of campaign delivery are correctly implemented and functioning.
- Problem-Solving: Troubleshoot and resolve any issues that arise during the campaign lifecycle.
- Collaboration: Work closely with sales and product teams to ensure seamless integration and execution of campaigns.
- Ad Copywriting: Write compelling and effective ad copy tailored to specific audiences and campaign goals.
Requirements
- Google Ad Manager: Proficiency in using Google Ad Manager for setting up, managing, and optimising native ad campaigns.
- Digital Marketing: Strong background in digital marketing strategies and tools.
- Campaign Management: Extensive experience in managing digital ad campaigns from inception to completion.
- Data Analysis: Ability to analyse campaign performance data and derive actionable insights.
- Client Relationship Management: Experience in managing client relationships and expectations during campaign delivery.
- Technical Skills: Knowledge of technical aspects of ad delivery and troubleshooting.
- Ad Copywriting: Proven experience in writing effective ad copy that drives engagement and conversions.
- DMP: Experience of using Data Management Platforms for building targeted audiences.
- AI tools: Working knowledge and understanding of the use of AI tools to test, measure and enhance the performance of advertising campaigns.
What We Offer
- Competitive Salary: £30-£35k commensurate with experience.
- Flexible Working: We embrace flexible and home working, prioritising outputs over hours on the clock.
- Diversity and Inclusion: We are committed to creating an inclusive environment that values diversity and promotes equal opportunities.
- Wellness Benefits: We offer a range of wellness benefits, including daily workouts and meditations.
- Leisure and Retail Perks: We provide discounts through the Perkbox platform.
- Professional Development: We invest in our employees' growth and development, offering training and opportunities for advancement.
How to Apply
If you are a motivated and experienced Digital Marketing Performance Manager looking for a new challenge, please submit your CV and a covering letter that demonstrates your relevant skills and experience.
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