Marketing Manager for Brand Elevation

2 weeks ago

Paignton, Torbay, United Kingdom Frasers Group Full time

About the Role:

We are seeking a seasoned Marketing Manager to spearhead brand elevation and implement effective go-to-market strategies for Frasers Group. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing initiatives.

Main Responsibilities:

Brand Management: Develop and execute strategies to elevate the brand presence in the market, ensuring consistency across all marketing channels.

Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.

Digital Marketing: Leverage digital platforms to maximise reach and engagement, managing social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.

Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborating with product development and sales teams to ensure successful product positioning and launches.

Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.

Requirements:

We are looking for:

A seasoned marketing professional with at least 5 years of experience in the industry, preferably in sports or apparel.

Strong understanding of brand development, digital marketing, and e-commerce.

Proficient in using marketing analytics tools and web management systems.

Excellent communication, leadership, and project management skills.

Creative, innovative, and willing to take initiative.

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