Marketing Director
2 weeks ago
About Us
Frasers Group is a leading retail company that is rethinking the future of retail. We are a dynamic and innovative organization that is committed to delivering exceptional customer experiences through our online platforms and physical stores.
Job Description
We are seeking a highly skilled and experienced Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing effective marketing strategies to elevate our brand presence in the market. This will involve crafting and executing strategies to ensure brand consistency across all marketing channels, developing and implementing comprehensive route-to-market plans for new product launches, and overseeing the management and enhancement of our company website.
Main Responsibilities:
- Brand Management: Develop and implement strategies to elevate our brand presence in the market, ensuring brand consistency across all marketing channels.
- Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
- Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
- Digital Marketing: Leverage digital platforms to maximize reach and engagement, manage social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
- Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborate with product development and sales teams to ensure successful product positioning and launches.
- Analytics and Reporting: Monitor, analyze, and report on the performance of marketing campaigns and the website, utilizing data to refine and optimize strategies.
Requirements:
- At least 5 years of marketing experience.
- Strong understanding of brand development, digital marketing, and e-commerce.
- Proficient in using marketing analytics tools and web management systems.
- Excellent communication, leadership, and project management skills.
- Creative, innovative, and willing to take initiative.
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Paignton, Torbay, United Kingdom Frasers Group Full time{"Job Title": "Marketing Manager", "Job Description": "Job SummaryWe are seeking a highly skilled Marketing Manager to lead our brand elevation efforts and develop effective go-to-market strategies. This role requires a strategic thinker who is passionate about building brand awareness and driving business growth through creative and effective marketing...
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