Marketing Director

1 month ago


Paignton, Torbay, United Kingdom Frasers Group Full time
Job Title: Marketing Manager

We are seeking a highly skilled and experienced Marketing Manager to lead our brand elevation and implement effective go-to-market strategies.

Main Responsibilities:
  • Brand Management: Develop and execute strategies to elevate our brand presence in the market, ensuring consistency across all marketing channels.
  • Route-to-Market Strategy: Develop and implement comprehensive route-to-market plans for new product launches, including market research, segmentation, and targeted marketing campaigns.
  • Website Management: Oversee the management and enhancement of our company website, ensuring it serves as a leading resource for product information, e-commerce, and brand storytelling.
  • Digital Marketing: Leverage digital platforms to maximise reach and engagement, managing social media content, email campaigns, SEO/SEM, and online advertising to drive traffic and sales.
  • Partnership and Collaboration: Work closely with cross-functional teams and external partners to align marketing strategies with overall business goals, collaborating with product development and sales teams to ensure successful product positioning and launches.
  • Analytics and Reporting: Monitor, analyse, and report on the performance of marketing campaigns and the website, utilising data to refine and optimise strategies.
Qualifications:
  • What we are looking for: At least 5 years of marketing experience, with a strong understanding of brand development, digital marketing, and e-commerce.
  • Key Skills: Proficient in using marketing analytics tools and web management systems, with excellent communication, leadership, and project management skills.
  • Additional Information: We offer a wide range of perks for our colleagues, including a benefits package, recognition and reward schemes, and opportunities for professional development.

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